Penticton Scottish Festival Society Unveils Unique Celtic Lager Collaboration

Strategic Insights -

The Penticton Scottish Festival Society has embarked on a months-long collaboration with Highway 97 Brewing to create a unique Celtic Lager. The beer is decorated with art celebrating the community's Celtic heritage, featuring over 650,000 brushstrokes and incorporating 22 different tartans. The Society and Highway 97 Brewing unveiled the new Celtic Lager on February 6, coinciding with the organization's president's birthday and marking a special day for the Society.

Key Takeaways:

  • The Penticton Scottish Festival Society and Highway 97 Brewing collaborated to create a unique Celtic Lager, featuring art celebrating the community's Celtic heritage.
  • The beer includes over 650,000 brushstrokes and incorporates 22 different tartans.
  • The Celtic Lager is brewed in the Scottish tradition, using traditional grains and malts, with minimal hops and Penticton water.
  • The beer has a low alcohol content, making it suitable for those who want to enjoy multiple beers without impairment.
  • The art on the beer cans and bottles features over 22 tartans, including two Irish tartans.
  • The Society and Highway 97 Brewing have a long-standing partnership, with the brewery supporting the festival and supplying beer for event attendees.

Statistics:

  • The Celtic Lager features over 650,000 brushstrokes on its artwork.
  • The beer incorporates 22 different tartans, including two Irish tartans.
  • The Society and Highway 97 Brewing have a partnership that spans several years.
  • The Celtic Lager is brewed in the Scottish tradition, using traditional grains and malts.
  • The beer has a low alcohol content, with carbohydrates very low in sugar content.

Sources:

  • "Penticton Scottish Festival Society Unveils Unique Celtic Lager Collaboration," Penticton Western News, February 2025.