Peter Wood Appointed Chairman of Northcross Marketing Company

Strategic Insights -

Peter Wood, the founder of the Direct Line group owned by the Royal Bank of Scotland, has been appointed chairman of Northcross, a marketing, design, and exhibition company. Wood, credited with transforming financial services, set up Direct Line 13 years ago but left in June and stepped down as a director of the Royal Bank. Northcross, established in 1991, boasts major clients such as Seagram, Martell, Absolut Vodka, and Chivas Brothers, in addition to Direct Line and Nestle.

Key Takeaways:

  • Peter Wood, founder of Direct Line, has been appointed chairman of Northcross, a marketing, design, and exhibition company.
  • Wood has experience in transforming financial services, having set up Direct Line 13 years ago and stepping down as a director of the Royal Bank in June.
  • Northcross was established in 1991 and has major clients including Seagram, Martell, Absolut Vodka, and Chivas Brothers.
  • Northcross comprises three companies, including design and marketing businesses in Edinburgh and York, and a manufacturing company also based in Edinburgh.
  • The York subsidiary of Northcross is involved in developing millennium projects, including the National Space Science Centre, the World of Glass exhibition, and the National Mining Museum.
  • Peter Wood is chairman of Privilege insurance group, a joint venture with Royal Bank, and non-executive director of Centrica and two Spanish companies.
  • He is also vice-chairman of two United States ventures: the car insurer Direct Response Corporation and home insurer Homeowners Direct Corporation.

Statistics:

  • Northcross was established in 1991.
  • Northcross comprises three companies.
  • The York subsidiary of Northcross is involved in developing several millennium projects.
  • Peter Wood's bonuses from Direct Line in 1993 were $24 million, with $18.2 million earned that year.

Sources:

  • No specific sources are mentioned for this information.

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