Piaui State in Brazil Hosts International Tourism Promotion Initiative

Strategic Insights -

Piaui, a Brazilian state in the northeast region, is welcoming tour operators and agents from France, Switzerland, Belgium, and Canada for a week-long tourism promotion initiative. The event, Famtour Experience Brasil, aims to showcase the state's cultural, natural, and sustainable attractions to high-value markets. The initiative is a collaborative effort between Embratur, Sebrae Nacional, and the Piaui State Government.

Key Takeaways:

  • The event takes place from July 25th to August 1st, with a focus on showcasing Piaui's cultural and natural heritage to international tour operators.
  • The Serra da Capivara National Park, a UNESCO World Heritage Site, is a key destination during the Famtour Experience Brasil.
  • The initiative aims to position Brazil as a destination for authentic, sustainable, and high-value experiences, targeting demanding and expanding markets.
  • The visit includes trails such as Boqueirao da Pedra Furada, Desfiladeiro da Capivara, and Sitio do Meio, as well as visits to the Museu do Homem Americano, Ceramica Serra da Capivara, and the Instituto Olho d'Agua.
  • The program also includes wine tourism in the Sao Francisco Valley, visiting wineries such as Rio Sol and Villa Garziera.
  • The event promotes connections between international operators and local entrepreneurs, aiming to foster business partnerships, strengthen the local production chain, and qualify products for the global market.

Statistics:

  • The event is a collaborative effort between Embratur, Sebrae Nacional, and the Piaui State Government.
  • The initiative targets four countries: France, Switzerland, Belgium, and Canada.
  • The Serra da Capivara National Park is a UNESCO World Heritage Site.
  • The itinerary includes trails and visits to 6 strategic locations.
  • The event aims to position Brazil as a destination for high-value experiences.

Sources:

  • "Famtour Experience Brasil Recebe Operadores Turísticos da França, Suíca, Bélgica e Canadá na Serra da Capivara" (https://www.pi.gov.br/famtour-experience-brasil-recebe-operadores-turisticos-da-franca-suica-belgica-e-canada-na-serra-da-capivara/)