Piaui State of Brazil Strengthens Tourism Industry at ABAV Expo 2025

Strategic Insights -

The Piaui State Government, through the State Department of Tourism (Setur), participated in ABAV Expo 2025, a tourism fair in Rio de Janeiro that brought together over 2,000 brands from the sector. The Piaui booth attracted a large audience interested in exploring the state's natural, cultural, and gastronomic attractions, aiming to strengthen Piaui's image as a competitive, authentic, and distinctive tourist destination. During the three-day event, the booth welcomed industry representatives, travel agents, and visitors who experienced iconic destinations such as Serra da Capivara, the Parnaiba Delta, and the Poti River Canyon.

Key Takeaways:

  • Over 2,000 brands from the tourism sector participated in ABAV Expo 2025, making it the largest tourism fair in Latin America.
  • The Piaui State Government's participation aimed to strengthen Piaui's image as a competitive, authentic, and distinctive tourist destination.
  • The Piaui booth welcomed a large audience, including industry representatives, travel agents, and visitors who experienced iconic destinations such as Serra da Capivara, the Parnaiba Delta, and the Poti River Canyon.
  • The state's presence at the fair included promotional activities, networking initiatives, and the promotion of Piaui handicrafts, in partnership with Investe Piaui's Made in Piaui website.
  • Piaui's Secretary of Tourism, Daniel Oliveira, emphasized the importance of the state's presence at the event, highlighting ABAV Expo as a strategic way to showcase Piaui as an authentic tourist destination.
  • Fanuel Adauto, Director of Sponsorship and Events at Setur, stated that ABAV Expo was an opportunity to showcase Brazil's cultural diversity, the creativity of local artisans, and the hospitality of the Piaui people.

Statistics:

  • Over 2,000 brands from the tourism sector participated in ABAV Expo 2025.
  • The Piaui booth welcomed a large audience during the three-day event.
  • The event took place from October 8th to 10th at Riocentro in Rio de Janeiro.
  • Piaui's participation in ABAV Expo 2025 aimed to promote business opportunities, partnerships, and the state's main tourist attractions.

Sources:

  • "Piaui-encanta-e-consolida-sua-forca-turistica-na-abav-expo-2025-no-rio-de-janeiro/" by Piaui Government Website