Popeyes Selects The Glennon Company as National Advertising Agency of Record

Strategic Insights -

Popeyes Chicken & Biscuits, the world's second-largest quick-service chicken chain, has chosen St. Louis-based The Glennon Company as its new national advertising agency of record. After a rigorous search among nearly 100 agencies, Popeyes selected Glennon from four finalists, citing the agency's ability to deliver bundled services including advertising, sales promotion, merchandising, media planning, and concept and product branding to over 900 restaurants worldwide. This announcement marks a significant milestone in Popeyes' revitalization efforts, with the company's vice president of marketing, Tony Passarello, stating that Glennon presented itself as the ideal partner to drive the brand forward into the 21st century.

Key Takeaways:

  • The Glennon Company has been selected as Popeyes' new national advertising agency of record, following a search among nearly 100 agencies.
  • The agency will deliver bundled services including advertising, sales promotion, merchandising, media planning, and concept and product branding to over 900 Popeyes restaurants worldwide.
  • Popeyes' revitalization efforts have increased the company's marketing requirements, necessitating the selection of a more comprehensive advertising agency.
  • The Glennon Company has an expansive roster of national accounts, including Roundup, Ortho, Eagle Snacks, and the Michelob family of beers.
  • Popeyes will continue to draw on its network of regional agencies for local promotion support, and plans to add three regional agencies to its network by August.
  • The company's parent organization, America's Favorite Chicken Company, is a leading quick-service chicken company with 1994 system sales of over $650 million and more than 900 locations worldwide.
  • Popeyes is the world's second-largest quick-service chicken chain, with locations in the U.S. and 13 countries worldwide.

Statistics:

  • Over 900 Popeyes locations worldwide will receive bundled services from The Glennon Company.
  • The Glenon Company has an expansive roster of national accounts, including Roundup, Ortho, Eagle Snacks, and the Michelob family of beers.
  • Popeyes' 1994 system sales totaled over $650 million.
  • The company has more than 900 locations in the U.S. and 13 countries worldwide.
  • Popeyes is the world's second-largest quick-service chicken chain.

Sources:

  • Popeyes Chicken & Biscuits press release, July 6
  • The Glennon Company website
  • Industry publications and reports (dates not specified)