Pricoa Consulting (Shanghai) Co., Ltd. Emerges as a Leader in International Relocation Services

Strategic Insights -

Pricoa Consulting (Shanghai) Co., Ltd., a relocation business of Prudential Financial, Inc., has announced a name change to Pricoa Consulting (Shanghai) Co., Ltd. The company, which was founded in 1985, specializes in destination services, household goods transportation, and tenancy management. With offices in Shanghai, Singapore, Taiwan, and Tokyo, Pricoa Consulting has the largest presence in the region, serving global Fortune 500 companies and U.S. government agencies.

Key Takeaways:

  • Pricoa Consulting (Shanghai) Co., Ltd. is a relocation business of Prudential Financial, Inc., which has operated in Asia and Europe for over a decade under the Pricoa brand name.
  • The company has undergone a name change to Pricoa Consulting (Shanghai) Co., Ltd. to have a consistent brand name across its overseas offices.
  • Margery Marshall, president of Prudential Financial's relocation group, stated that the name change will help maximize market awareness that the company is part of Prudential Financial and reflect its strength.
  • Pricoa Consulting (Shanghai) Co., Ltd. has an established client base, ranging from global Fortune 500 companies to U.S. government agencies.
  • The company offers a wide range of relocation services, including coordination of intra- and inter-country relocations, international assignment management, intercultural training, and global household goods moving services.
  • As of March 15, 2004, Prudential Financial's relocation business was the second-largest provider of comprehensive global relocation services in the United States.
  • In 2003, the company completed approximately 187,000 service transactions to approximately 47,000 transferees.
  • The company's parent company, Prudential Financial Inc., has over $454 billion in total assets under management as of March 31, 2004.

Statistics:

  • The company completed approximately 187,000 service transactions to approximately 47,000 transferees in 2003.
  • As of March 15, 2004, Prudential Financial's relocation business was the second-largest provider of comprehensive global relocation services in the United States.
  • The company's parent company, Prudential Financial Inc., has over $454 billion in total assets under management as of March 31, 2004.

Sources:

  • Business Wire, June 1, 2004
  • Prudential Financial, Inc. website, 2004