Printronix and Microsoft Form RFID Technology Alliance

Strategic Insights -

Microsoft and Printronix, a leading provider of supply-chain printing solutions, have joined forces to develop and market smart label printing solutions utilizing radio frequency identification (RFID) technology. As part of this alliance, Printronix will contribute RFID printers to Microsoft's technology centers worldwide, enabling customers to replicate real-world RFID applications in a lab environment. This strategic partnership aims to accelerate the adoption of RFID technology, particularly in merchandise tracking and shipping.

Key Takeaways:

  • Printronix will provide RFID printers to Microsoft's technology centers in Redmond, Wash., Paris, Beijing, and Bangalore, India, among other locations.
  • The alliance aims to promote the development of RFID standards and enable companies worldwide to track and ship merchandise more effectively using RFID.
  • Printronix will contribute RFID labels for demonstration at the Tech Ed EMEA 2005 conference in Amsterdam and provide RFID printers to Microsoft's technology centers.
  • The partnership will leverage Printronix's expertise in manufacturing the world's foremost RFID printing solutions and Microsoft's technology expertise and developer network.
  • Andy Chapman, Printronix's senior vice president of engineering and product marketing and chief technology officer, emphasized the importance of the alliance in advancing the development and adoption of RFID technology.

Statistics:

  • 4 Microsoft technology centers worldwide will receive RFID printers from Printronix.
  • The partnership aims to enable companies to track and ship merchandise more effectively using RFID technology.
  • Printronix will contribute RFID labels for demonstration at the Tech Ed EMEA 2005 conference in Amsterdam.

Sources:

  • "Printronix Inc., a supply-chain printing solutions manufacturer, today announced a radio frequency identification (RFID) technology and marketing alliance with Microsoft for its smart label printing solutions." - Wire news - http://www.10meters.com
  • "Printronix gives Microsoft RFID printers" - M2 Communications Ltd - http://www.m2.com