Procter & Gamble Partners with US Agencies to Provide Clean Drinking Water to Pakistan Flood Victims

Strategic Insights -

Procter & Gamble (P&G) has partnered with the U.S. State Department's Pakistan Relief Fund and the United States Agency for International Development (USAID) to provide 28 million PUR water treatment packets to aid flood victims in Pakistan. The joint effort aims to provide clean drinking water to 1.5 million people, with a total of 280 million liters of water expected to be treated. This humanitarian crisis has left millions without access to safe drinking water, leading to widespread waterborne disease outbreaks.

Key Takeaways:

  • P&G's Children's Safe Drinking Water Program has partnered with the State Department's Pakistan Relief Fund and USAID to provide 28 million PUR packets.
  • The joint effort aims to provide clean drinking water to 1.5 million people in Pakistan.
  • The partnership involves a $2 million effort, with USAID contributing $1 million, the State Department's Pakistan Relief Fund providing $0.5 million, and P&G contributing over $0.5 million.
  • The PUR packets, a water purifying technology developed by P&G and the U.S. Centers for Disease Control and Prevention (CDC), can treat 280 million liters of water.
  • PSI/Greenstar will work with Abt Associates and local humanitarian groups to provide PUR packets and training on proper use.
  • The partnership demonstrates P&G's commitment to addressing the humanitarian crisis in Pakistan.

Statistics:

  • 28 million PUR water treatment packets will be provided to aid flood victims in Pakistan.
  • The joint effort aims to provide clean drinking water to 1.5 million people.
  • 280 million liters of water are expected to be treated through the use of PUR packets.
  • The partnership involves a $2 million effort, with USAID contributing $1 million, the State Department's Pakistan Relief Fund contributing $0.5 million, and P&G contributing over $0.5 million.

Sources:

  • Procter & Gamble Press Release, September 20, 2010
  • U.S. State Department's Pakistan Relief Fund
  • United States Agency for International Development (USAID)
  • Procter & Gamble Company Profile