Prodigy Partners with LookSmart to Revolutionize Internet Searching

Strategic Insights -

Prodigy Communications Corporation, a leading Internet Service Provider, has partnered with LookSmart, a leader in search and navigation infrastructure, to make searching the Internet simpler and more sensible. The partnership aims to provide Prodigy members with easy and straightforward access to 1.5 million web sites indexed in more than 100,000 distinct categories. LookSmart's search solution uses a team of skilled "Webrarians" to review, summarize, and catalog web sites, delivering relevant search results based on context and common sense.

Key Takeaways:

  • Prodigy has partnered exclusively with LookSmart to provide a better search engine experience for its members.
  • LookSmart's search solution uses a team of skilled "Webrarians" to review, summarize, and catalog web sites, delivering relevant search results.
  • The partnership aims to provide Prodigy members with easy and straightforward access to 1.5 million web sites indexed in more than 100,000 distinct categories.
  • Prodigy members will have access to LookSmart on all Prodigy Internet(R) services beginning this spring.
  • LookSmart's search solution will provide feedback on hundreds of thousands of topics based on context and common sense, not only on word identification.
  • The partnership is expected to generate an estimated total of up to $45 million to Prodigy over the three-year term if expected traffic thresholds are achieved.
  • LookSmart's search and directory service reaches over 45 million people a month - nearly 70 percent of all Internet users in the U.S. - through LookSmart's partner sites.
  • Prodigy Communications Corporation is a leading Internet Service Provider delivering fast and reliable Internet access and user-friendly Internet-based products, services, and information resources.

Statistics:

  • Prodigy members will have access to 1.5 million web sites indexed in more than 100,000 distinct categories.
  • LookSmart's search and directory service reaches over 45 million people a month - nearly 70 percent of all Internet users in the U.S.
  • The partnership is expected to generate an estimated total of up to $45 million to Prodigy over the three-year term.
  • Prodigy operates a nationwide network covering more than 750 cities in all 50 states.
  • Prodigy's Internet services are accessible to 90 percent of the United States population with a local telephone call.
  • Prodigy has a large customer base, with over 370 Internet Service Providers and 600,000 Web affiliates using LookSmart's search solutions.

Sources:

  • Business Wire, "Prodigy and LookSmart Set to Revolutionize Internet Searching" (March 1, 2000)
  • Prodigy Communications Corporation, "About Prodigy" (www.prodigy.com)
  • LookSmart, "About LookSmart" (www.looksmart.com)