Prudential Financial's Real Estate and Relocation Business Ranked First in Overall Net Satisfaction

Strategic Insights -

Prudential Financial, Inc.'s (NYSE:PRU) Real Estate and Relocation business has ranked first in overall net satisfaction among large relocation services firms for the second consecutive year, according to the tenth annual Relocation Managers' Survey from Trippel Research. This achievement is a testament to Prudential's dedication to quality services, industry-leading expertise, and a highly regarded reputation.

Key Takeaways:

  • Prudential Financial's Real Estate and Relocation business led the industry with an overall satisfaction rate of 56%, with a score of 8.47 on a 10-point scale, compared to an industry average of 38% and 8.16.
  • Prudential's score rose from 53% in last year's survey while the industry average dropped from 45%.
  • Prudential led the large firms in cost management and value for price paid, receiving "Excellent" ratings and satisfaction scores of 68% in both categories, well above industry averages.
  • The survey revealed that a large majority of corporate managers expect no-growth or minimal changes to the growth of domestic relocation volume in the coming year.
  • Nearly two-thirds of companies consider their relocation programs to be fully outsourced.
  • Approximately 13% of survey respondents changed relocation management companies in the past year, a number consistent with that in prior years.

Statistics:

  • 425 companies participated in the survey, the largest response in 10 years of providing comparative information.
  • Prudential's overall satisfaction rate was 56%, with a score of 8.47 on a 10-point scale.
  • Industry average overall satisfaction rate was 38%, with a score of 8.16.
  • Prudential received "Excellent" ratings in cost management and value for price paid, with satisfaction scores of 68% in each category.
  • 85% of survey respondents reported satisfaction in personnel experience, personnel tenure, and technology: data security.
  • 76% reported satisfaction in home marketing and inventory management.

Sources:

  • [c] Trippel Research, "Relocation Managers' Survey", 2011
  • Prudential Financial, Inc., "Prudential Financial's Real Estate and Relocation Business Ranked First in Overall Net Satisfaction"