Pryor & Associates Launches Wine Network TV and Expands Global Presence

Strategic Insights -

Pryor & Associates, an international marketing and public relations firm, has kicked off 2004 with a bang, winning new public relations accounts and assignments. The firm has announced the launch of Wine Network TV, the world's first and only 24/7 interactive television network dedicated to wine and wine enthusiast lifestyle. This innovative network will provide entertainment programming to a global audience via cable and satellite, targeting an elite audience and wine enthusiasts alike.

Key Takeaways:

  • Pryor & Associates has launched Wine Network TV, a 24/7 interactive television network dedicated to wine and wine enthusiast lifestyle.
  • The network's programming covers a broad range of wine-related themes, including Food, Travel, Fashion, Health, Art & Culture, Entertainment, and more.
  • Wine Network TV will officially launch in 2004 in the United States, Europe, and Asia, with Pryor & Associates executing strategic publicity plans for each territory.
  • The firm has renewed its agreement with PROMAX&BDA, a global non-profit association, to handle corporate communications and related marketing assignments for its annual conference.
  • Pryor & Associates will work with an impressive array of confirmed speakers, including NBC News' Brian Williams, Geraldine Laybourne, and Russell Simmons, among others.
  • The firm is also the agency of record for PROMAX&BDA Europe and will assist in launching the association's first promotional conference in the Middle East and Africa.
  • Pryor & Associates has a European office based in France and is headquartered in Los Angeles, founded in 1990.

Statistics:

  • 24/7 interactive television network dedicated to wine and wine enthusiast lifestyle.
  • 2004 launch in the United States, Europe, and Asia.
  • 6 wine-related themes covered by the network's programming.
  • 10 confirmed speakers for PROMAX&BDA's annual conference.
  • 2 continents where PROMAX&BDA's conference will be held outside of North America.

Sources:

  • PR Newswire, "Pryor & Associates Launches Wine Network TV and Expands Global Presence" (January 26)
  • PROMAX&BDA website, "PROMAX&BDA Europe Announces New Agency of Record" (exact date not specified)