PulsePoint Expands EHR Reach, Revolutionizing Health Decision-Making

Strategic Insights -

PulsePoint, a pioneering technology company, has announced a significant expansion of its programmatic electronic health record (EHR) reach into numerous top-tier health systems in the United States. This development allows brands to utilize PulsePoint's cutting-edge technology and robust data foundation to engage with over 700,000 prescribers across various settings, including ambulatory and health system environments. Brands can now effectively increase awareness and drive script lift while healthcare professionals (HCPs) consult with their patients, leveraging the critical point-of-care moments.

Key Takeaways:

  • PulsePoint's expanded EHR reach enables brands to leverage the largest scale in the industry, targeting over 700,000 prescribers across ambulatory and health system settings.
  • The company's best-in-class technology and robust data foundation allow for seamless integration of EHR buys across multiple EHR systems and unified omnichannel buying.
  • PulsePoint's platform provides advanced HCP targeting, frequency controls, and synchronized messaging across 100% of HCPs reached.
  • The company's focus on privacy-by-design ensures that EHR activation does not allow for the collection of patient information, only engaging HCPs within their own workflow.
  • A recent PulsePoint campaign targeting PCPs and nephrologists directly in their EHR exposed HCPs wrote 86% more TRx of the client's brand compared to the average prescriber in the U.S.
  • PulsePoint's platform provides campaign reporting on 100% of the NPIs reached with daily granular campaign metrics, down to the time of day HCPs were exposed, and real-time clinical insights.
  • The company's solutions have been praised by clients, including Internet Brands, for their ability to drive positive impact on brand prescribing behaviors.

Statistics:

  • Over 700,000 prescribers across ambulatory and health system settings can be reached through PulsePoint's EHR network.
  • PulsePoint's platform allows for seamless integration of EHR buys across multiple EHR systems.
  • The company's platform provides advanced HCP targeting, frequency controls, and synchronized messaging across 100% of HCPs reached.
  • A recent PulsePoint campaign targeting PCPs and nephrologists directly in their EHR exposed HCPs wrote 86% more TRx of the client's brand compared to the average prescriber in the U.S.
  • PulsePoint's platform provides campaign reporting on 100% of the NPIs reached with daily granular campaign metrics.

Sources:

  • VerticalNews
  • Journal of Engineering
  • NewsReporter-Staff News Editor
  • PulsePoint
  • Journal of Engineering