Quick Service Restaurants' Social Media Performance Revealed

Strategic Insights -

The rankings of quick service restaurants based on social media performance on Facebook and Twitter have been released by Engagement Labs, a Toronto-based technology and data company. The top three quick service restaurants on Facebook are Wendy's, Whataburger, and Dairy Queen, while on Twitter, they are Pizza Hut, Burger King, and Taco Bell. Chick-fil-A ranked fourth on both platforms, followed by other notable brands.

Key Takeaways:

  • Wendy's, Whataburger, and Dairy Queen topped the list on Facebook, while Pizza Hut, Burger King, and Taco Bell ranked highest on Twitter.
  • Chick-fil-A ranked fourth on both Facebook and Twitter, indicating strong brand engagement across platforms.
  • Niche brands like Chipotle and smaller chains like Whataburger were among the top performers, demonstrating the effectiveness of social media strategies in engaging fan bases.
  • Pizza Hut took first place on both Facebook and Twitter for responsiveness ranking, which measures how well a brand responds to user conversations.
  • Engagement Labs attributed Pizza Hut's Twitter responsiveness to their timely and relevant responses to followers.
  • Wendy's successful social media strategy included posting videos and photos of its salads, which resonated with customers and increased interaction.

Statistics:

  • 325%: Increase in social media engagement among quick service restaurants over the past two years (Engagement Labs)
  • 90%: Percentage of brands that use social media to introduce new products and promotions (Bryan Segal, CEO of Engagement Labs)
  • 45%: Percentage of brands that use social media to build loyalty and stay top-of-mind (Bryan Segal, CEO of Engagement Labs)
  • 1st place: Pizza Hut's ranking on Facebook and Twitter for responsiveness
  • 2nd place: In-N-Out Burger on Facebook and Chipotle on Twitter for responsiveness

Sources:

  • Engagement Labs: "Top 10 quickly service restaurants on Facebook"
  • Bryan Segal: CEO of Engagement Labs
  • Engagement Labs: "The Importance of Social Media in the Quick Service Restaurant Industry"