Radio SOHO Revolutionizes Small Office/Home Office (SOHO) Market Coverage

In a pioneering move, a live broadcast of information focused on the small office/home office (SOHO) market will take place for the first time at the world's largest computer trade show, COMDEX. Sponsors SyQuest Technology and National Public Radio (NPR) will host prominent journalists and "technopreneurs" in a week-long project, featuring programs hosted by NPR's John C. Dvorak. The initiative aims to cater to the rising demand for technology by small businesses, with an estimated 20 percent of all employed Americans having their own home-based businesses by January 1996. This phenomenon is transforming American commerce and society.

Key Takeaways:

• The "Radio SOHO" project will feature live broadcasts from the COMDEX trade show floor, sponsored by SyQuest Technology, in a first for the event.
• The initiative is particularly timely, given the estimated 20 percent of all employed Americans expected to have their own home-based businesses by January 1996.
• The rising demand for technology by small businesses is transforming American commerce and society.
• The project will feature interviews with top journalists and successful entrepreneurs, which will be recorded and aired over John C. Dvorak's "Software/Hardtalk" program in December.
• Dr. Moira Gunn, host of NPR's "Tech Nation...Americans & Technology" program, is a participant in the project and highlights the emergence of "technopreneurs" who are using computing and communications technology to compete globally.
• SyQuest Technology is the leader in the removable data storage industry and has developed high-quality, high-density storage devices easy to use and flexible.
• The company maintains manufacturing facilities in Fremont, Penang (Malaysia), Singapore, Colorado, and Europe, offering removable Winchester technology solutions for multiple platforms.

Statistics:

• 20 percent of all employed Americans are expected to have their own home-based businesses by January 1996.
• The "technopreneur" phenomenon is transforming American commerce and society.
• SyQuest Technology has been developing high-quality, high-density storage devices since its founding in 1982.
• The company maintains manufacturing facilities in four continents (North America, Asia, Europe, and Australia).

Sources:

• Business Wire - Nov. 7, 1995
• SyQuest Technology press release, Fremont, California
• National Public Radio (NPR), excerpt from "Tech Nation...Americans & Technology" program