RadioShack Exclusively Offers Motorola Digital Audio Players

Strategic Insights -

RadioShack Corporation has announced that the Motorola m25 and Motorola m500 digital audio players are now available at nearly 7,000 RadioShack stores across the United States. These exclusive offerings provide consumers with the flexibility to select a product that best meets their lifestyle. The Motorola m25 player offers expandable flash memory and no moving parts, making it perfect for active use, while the m500 player provides a 5 GB hard drive, enabling users to bring an entire music library with them wherever they go.

Key Takeaways:

  • The Motorola m25 digital audio player features 256mb of onboard memory, can play up to 18 hours of continuous music on a single AAA battery, and holds approximately 60 songs*. It is available at a suggested retail cost of $129.
  • The Motorola m500 digital audio player has a 5 GB hard drive, can play more than 25 hours of continuous music, and can store up to 1,250(2) songs. It is available at a suggested retail cost of $229.
  • Both players support MP3, WMA, and Audible(R) audio file formats, and include music software compatible with PCs that makes it easy to organize, store, and download music.
  • The Motorola m25 and m500 digital audio players are part of a growing trend in portable digital audio players, which are one of the hottest categories of consumer electronic products.
  • RadioShack Senior Vice President, Chief Marketing Officer Don Carroll stated that the company is excited to have exclusives on these two new feature-laden, yet affordable models, and that they will help customers understand how to get maximum benefit from their personal music devices.
  • Motorola corporate vice president and general manager, consumer entertainment solutions, John Burke stated that the new players offer a great way for RadioShack customers to access their personal music on the go.
  • Motorola, Inc. is a global leader in wireless, broadband and automotive communications technologies with sales in 2003 of U.S. $27.1 billion.
  • RadioShack Corporation is the nation's most trusted consumer electronics specialty retailer with nearly 7,000 stores nationwide.

Statistics:

  • 18 hours of continuous music on a single AAA battery (Motorola m25)
  • 5 GB hard drive (Motorola m500)
  • 25 hours of continuous music (Motorola m500)
  • 1,250 songs that can be stored on the Motorola m500(2)
  • 94 percent of all Americans live or work within five minutes of a RadioShack store or dealer
  • Estimated 2003 sales of Motorola: U.S. $27.1 billion
  • Suggested retail cost of Motorola m25: $129
  • Suggested retail cost of Motorola m500: $229

Sources:

  • RadioShack Corporation
  • Motorola, Inc.
  • Motorola, Inc. press release
  • RadioShack Corporation press release
  • http://www.radioshackcorporation.com/
  • http://www.radioshack.com/
  • http://www.motorola.com/
  • http://www.motorola.com/mp3players