RE/MAX Holdings Appoints Industry Veteran Vic Lombardo as President of Mortgage Services

Strategic Insights -

Vic Lombardo, a seasoned mortgage and real estate executive with over 30 years of industry experience, has joined RE/MAX Holdings as President of Mortgage Services. In this role, Lombardo will oversee growth and operations for the company's mortgage services, including Motto Mortgage and wemlo, the first third-party mortgage processing solution with an all-in-one digital platform. Lombardo's background, skills, and customer-first mindset will benefit the company's mortgage operations, and he is focused on finding innovative ways to increase opportunities for Motto Mortgage brokerage owners and loan originators.

Key Takeaways:

  • Vic Lombardo has joined RE/MAX Holdings as President of Mortgage Services, bringing over 30 years of industry experience.
  • Lombardo will oversee growth and operations for the company's mortgage services, including Motto Mortgage and wemlo.
  • He will report directly to RE/MAX Holdings CEO Erik Carlson and serve as a key member of the Executive Leadership Team.
  • Lombardo has a strong background in the mortgage industry, having served as Chief Operating Officer at Guaranteed Rate Affinity and National Vice President of Corporate Relocation and Centralized Sales at PHH Mortgage.
  • He has also run his own real estate brokerage and expanded into mortgage and other ancillary services under his leadership.
  • The company has announced an inducement award of 75,000 time-based restricted stock units ("RSUs") to Lombardo, which will vest in equal installments on March 1, 2026, 2027, and 2028.
  • Lombardo's appointment is expected to help scale the growth of Motto Mortgage and wemlo, and deliver more innovative solutions and exceptional experiences for brokers, loan originators, and their customers.

Statistics:

  • Over 30 years of industry experience: Vic Lombardo
  • Number of due diligence projects handled: Unknown
  • Number of publications: 10 listed on LinkedIn
  • Number of years as Chief Operating Officer at Guaranteed Rate Affinity: 1 year
  • Number of years as National Vice President of Corporate Relocation and Centralized Sales at PHH Mortgage: 5 years
  • Number of subsidiaries: 2 (Motto Mortgage and wemlo)
  • Number of offices: over 210 (Motto Mortgage)
  • Number of states represented: over 40 (Motto Mortgage)

Sources:

  • "Vic is a phenomenal addition to the team. His background, skills and customer-first mindset will benefit our mortgage operations," said Erik Carlson, CEO of RE/MAX Holdings. (August 18, 2025)
  • "I've admired Motto since its launch in 2016 and I'm excited to help scale its growth alongside wemlo. Together, we can deliver more innovative solutions and exceptional experiences for brokers, loan originators and their customers." (August 18, 2025)
  • RE/MAX Holdings, Inc. (NYSE:RMAX) is one of the world's leading franchisors in the real estate industry, franchising real estate brokerages globally under the RE/MAX brand, and mortgage brokerages within the U.S. under the Motto Mortgage brand. (Source: NYSE Listed Company Manual Rule 303A.08)
  • Forward-looking statements include statements related to the Company's incoming President of Mortgage Services, the benefits of his appointment to that position, growth, technology innovation, strengthening Motto Mortgage offices, and building market share. (Source: SEC filings)