Real Brokerage Inc. Releases September 2025 Agent Survey Results

Strategic Insights -

The Real Brokerage Inc. recently released its September 2025 Agent Survey, which reveals a notable shift in sentiment among real estate agents. Despite a late-summer slowdown, both agent optimism and transaction activity improved, a trend that is expected to continue with the launch of Real Wallet Capital. Agents value seamless access to liquidity solutions, prioritizing financial flexibility to navigate uneven cash flow and invest in their businesses. Key highlights of the survey include a rebound in agent optimism, transaction activity showing improvement, and a shift in market conditions favoring buyers.

Key Takeaways:

  • Agent Optimism Rebounds: Real's Agent Optimism Index rose to 66.2 in September from 64.2 in August, with nearly two-thirds (63%) of agents reporting increased optimism, including 14% who were significantly more optimistic.
  • Transaction Activity Shows Improvement: Real's Transaction Growth Index registered at 49.5 in September, a significant increase from 42.7 in August, with 34% of agents reporting an increase and 26% reporting stable activity.
  • Market Conditions Favor Buyers: Over half (52%) of agents said their local market favors buyers, while just 17% said it favored sellers.
  • Agents Value Seamless Access to Liquidity Solutions: Over 80% of agents surveyed said seamless access to capital would be valuable, with nearly one-third rating it "extremely valuable."
  • High Demand for Real Estate Investments/Flips: 58% of agents would value support to fund real estate investments/flips, while 43% would prioritize marketing programs and 40% would value assistance for buyers with down payments or other closing expenses.
  • Real Wallet Capital: The launch of Real Wallet Capital provides agents with flexible access to credit tied to their production, helping them navigate uneven cash flow and continue investing in their businesses.

Statistics:

  • Real Estate Agents Participating in Survey: Over 334
  • Date of Survey: September 22, 2025 - October 13, 2025
  • Real's Agent Optimism Index: 66.2 (September 2025), 64.2 (August 2025)
  • Real's Transaction Growth Index: 49.5 (September 2025), 42.7 (August 2025)
  • Market Conditions Favoring Buyers: 52% (September 2025)
  • Market Conditions Favoring Sellers: 17% (September 2025)
  • Importance of Seamless Access to Liquidity Solutions: Over 80% of agents surveyed said seamless access to capital would be valuable
  • Top Valued Solutions: Real estate investments/flips (58%), marketing programs (43%), assistance for buyers with down payments (40%)

Sources:

  • The Real Brokerage Inc. Press Release (October 22, 2025)
  • BusinessWire: "The Real Brokerage Inc. Releases September 2025 Agent Survey Results" (October 22, 2025)
  • Real's Investor Relations Website: https://investors.onereal.com/