RealJukebox Surpasses 7 Million Users, Emerges as Most Popular Digital Music System

Strategic Insights -

RealNetworks' RealJukebox has experienced a remarkable launch, with over 7 million unique users worldwide, 2.2 million of whom are in the US, as reported by Media Metrix in June. The platform has become the most popular digital music system, surpassing all other competitors with 22% more US home usage and 60% of all digital music users. The number of users has increased dramatically, with an average of 70,000 new unique users added every day. RealJukebox has also seen over 20 million CDs played or recorded since its launch in May, with its Internet CD lookup feature growing by nearly 20% per week.

Key Takeaways:

  • RealJukebox has over 7 million unique users worldwide, with 2.2 million in the US, as of June 1999.
  • The platform has surpassed all other digital music players, with 22% more US home usage and 60% of all digital music users.
  • RealJukebox has added an average of 70,000 new unique users every day.
  • Over 20 million CDs have been played or recorded using RealJukebox since its launch in May.
  • The Internet CD lookup feature has grown by nearly 20% per week since the product's release.
  • RealNetworks has partnered with Warner Music Group, TWEC.COM, and several leading music Web sites, including EMusic.com, NewTechMusic.com, and RollingStone.com, to provide exclusive content and promotions.
  • RealJukebox's RMP technology allows for secure music distribution and provides powerful marketing capabilities for music providers.
  • RealJukebox has become the de facto standard for digital music, with its ability to provide access to the widest range of downloadable music content and support for multiple portable devices.

Statistics:

  • Over 7 million unique users worldwide.
  • 2.2 million unique US home users in June.
  • 22% more US home usage compared to the nearest competitor.
  • 60% of all digital music users.
  • Average of 70,000 new unique users added every day.
  • Over 20 million CDs played or recorded since launch.
  • Internet CD lookup feature growth of nearly 20% per week.

Sources:

  • Media Metrix (June 1999).
  • RealNetworks press release (Aug 9, 1999).
  • Interview with Bruce Ryon, senior vice-president and chief technology analyst, Media Metrix.
  • Interview with Rob Glaser, chairman and CEO, RealNetworks, Inc.
  • RealNetworks, RealJukebox, RealJukebox Plus, and RealAudio are trademarks or registered trademarks of RealNetworks, Inc.