Redfin Partners with Magnite to Power Data-Driven Advertising Deals

Strategic Insights -

Redfin, a technology-powered real estate brokerage, has selected Magnite, the largest independent sell-side advertising company, as its preferred Supply Side Platform (SSP) to power data-driven advertising deals. This partnership enables advertisers to connect with Redfin's 46 million upwardly mobile customers at each stage of their buying journey, providing a unique opportunity for marketers to reach high-value, hard-to-reach customers.

Through the collaboration, Redfin can leverage Magnite's programmatic technology to package and activate advertising opportunities, creating meaningful value for both advertisers and consumers. The partnership delivers national scale and hyper-local targeting in a brand-safe environment, utilizing sophisticated intent signals to identify when people move, where they are going, and what type of home they are looking for.

Key Takeaways:

  • Redfin has selected Magnite as its preferred SSP to power data-driven advertising deals, leveraging Magnite's programmatic technology to connect advertisers with exclusive real estate audiences.
  • The partnership enables Redfin to deliver national scale and hyper-local targeting in a brand-safe environment, utilizing sophisticated intent signals to identify high-value customers.
  • With a vast network including Redfin, Rent.com, ApartmentGuide.com, and WalkScore.com, Magnite delivers a unique opportunity for marketers to reach hard-to-reach customers at key decision-making moments.
  • Redfin's Commerce Media Network aims to connect high-intent homebuyers and movers with the right products and services at pivotal moments in their journey, creating meaningful value for both advertisers and consumers.
  • The partnership between Redfin and Magnite includes Redfin's General Manager of Digital Ads and Partnerships, Conny Mirza, and Head of Programmatic Partnerships, Amit Grover, as well as Magnite's SVP, DV+ Platform, Ashley Wheeler.

Statistics:

  • Redfin has approximately 100 markets across the U.S. and Canada.
  • The company employs over 4,000 people and has saved customers more than $1.8 billion in commissions since its launch in 2006.
  • Redfin's Commerce Media Network includes 46 million upwardly mobile customers.
  • Magnite delivers billions of advertising transactions each month, serving the world's leading agencies and brands.

Sources:

  • Redfin (www.redfin.com)
  • Magnite (www.magnite.com)
  • GlobeNewswire (MIL-OSI), "Redfin Selects Magnite as Preferred SSP to Power Data-Driven Deals", May 14, 2025.