Reform Voters Prefer Corbyn to Starmer on Key Metrics

Strategic Insights -

New polling has shown that Reform voters have a clear preference for Jeremy Corbyn over Sir Keir Starmer on almost every metric, despite Corbyn's left-wing stance. A survey of 2,000 Reform voters found that Corbyn is seen as more authentic, hardworking, intelligent, and honest than Starmer. This comes as Corbyn has launched a new political party with ex-Labour MP Zarah Sultana, aiming to capitalise on growing discontent with the Labour government.

Key Takeaways:

  • 65% of Reform voters believe Corbyn is more authentic than Starmer, compared to 35% who disagree.
  • 61% of Reform voters feel Corbyn understands people like them, versus just 39% for Starmer.
  • 64% see Corbyn as being more honest, versus 36% who feel Starmer is honest.
  • 62% feel Corbyn is stronger, versus 38% for Starmer.
  • 64% feel Corbyn is principled, versus 36% for Starmer.
  • Corbyn has a 40-point lead on making radical decisions, with 70% of Reform voters saying he is more likely to do so compared to just 30% for Starmer.
  • Corbyn has 38 points separating him from Starmer on representing change, with 69% of Reform voters backing him and 31% backing Starmer.
  • The only category where Starmer was seen more favourably than Corbyn was on the world stage, where 56% backed the prime minister, compared to 44% who backed Corbyn.

Statistics:

  • 70% of Reform voters believe Corbyn is more likely to make radical decisions, compared to 30% who believe Starmer is.
  • 69% of Reform voters believe Corbyn represents change better than Starmer.
  • 64% of Reform voters believe Corbyn is more principled than Starmer.
  • 61% of Reform voters feel Corbyn understands them better than Starmer.
  • 2,000 people were surveyed between July 25 and 27.
  • Corbyn's new party has claimed over 600,000 people have signed up.

Sources:

  • Poll conducted by Merlin Strategy for Novara Media.
  • The Sunday Times.
  • Labour source (unnamed).