Reliance Communications and TELiBrahma Partner for Exclusive ICC Cricket World Cup Video Service

Strategic Insights -

Reliance Communications, India's largest integrated telecom service provider, has joined hands with TELiBrahma, a leading provider of mobile solutions, to deliver video updates and replays from the ICC Cricket World Cup matches for all cricket lovers. This first-of-its-kind service in India will enable consumers to receive video highlights when they are watching the match in the stadium. With this partnership, TELiBrahma will deploy BluFi in stadiums, and consumers will be able to view highlights and action replays of cricket matches for free using their mobile phones.

Key Takeaways:

  • The partnership between Reliance Communications and TELiBrahma will deliver video updates and replays from the ICC Cricket World Cup matches for cricket lovers in India.
  • The service will enable consumers to receive video highlights when they are watching the match in the stadium, utilizing TELiBrahma's BluFi technology.
  • The solution supports over 80% of mobile phones in India and works across phone models, operators, and geographies.
  • The partnership will also enable consumers to view highlights and action replays of cricket matches for free using the intARact augmented reality browser.
  • The service is supported by Reliance Communications, which is the Global Partner of the ICC till 2015.
  • The partnership aims to provide an innovative and advanced technology experience for consumers on the move, while also allowing advertisers to achieve better ROI from their investment in cricket.
  • The service will help brands to deliver what is relevant to consumers at the place where it matters and on a device that creates the impact.
  • Mr. Mahesh Prasad, President Wireless Business, Reliance Communications, said, "As ICC's Global Partner till 2015, we are proud to be associated with the game that is growing in popularity across the globe."
  • Mr. P R Satheesh, President, TELiBrahma, said, "TELiBrahma is pleased to be associated with Reliance Communications and do next big thing on mobile. We believe it would help consumers to catch the missing action and advertisers to achieve better ROI from their investment in cricket."

Statistics:

  • Over 80% of mobile phones in India support the video highlights service.
  • The partnership will enable consumers to view highlights and action replays of cricket matches for free.
  • The service will be available at multiple BluFi locations across the country and to users of the intARact augmented reality browser.
  • Reliance Communications is the Global Partner of the ICC till 2015.
  • The ICC Cricket World Cup will be played in different countries, with this becoming the world's first and biggest in-stadia deployment.

Sources:

  • "Reliance Communications, TELiBrahma Partner for ICC Cricket World Cup Video Service." Hindustan Times, 16 Mar. 2011, htsyndication@hindustantimes.com.
  • Reliance Communications. BSE: RCOM.
  • TELiBrahma.