Researchers Develop Inclusive Classification Framework for Circular Agri-Food Startups

Strategic Insights -

Researchers from the University of Turin in Italy have developed a comprehensive typology to identify the characteristics and contributions of circular agri-food startups, particularly in the context of a circular economy (CE) transition. The framework, which categorizes startups into three distinct groups, aims to inform tailored policies and facilitate a smoother CE shift in the agri-food sector. The study employed a two-tiered method combining content analysis and hierarchical clustering to examine 79 circular agri-food startups. The findings highlight the potential of these startups to drive innovation and sustainability in the agri-food industry.

Key Takeaways:

  • The study identified three distinct groups of circular agri-food startups: biotech-driven sustainable producers, digital CE enablers, and circular packaging pioneers.
  • Biotech-driven sustainable producers primarily operate in the upstream food supply chain, adopting repurposing or upcycling strategies with a technology-oriented business model.
  • Digital CE enablers leverage digital solutions across various stages of the supply chain to implement reduction strategies through a platform-oriented business model.
  • Circular packaging pioneers, operating with a product- or service-oriented business model, focus on sustainable packaging solutions through reuse strategies.
  • The research emphasizes the importance of policymaker awareness of the contributions and characteristics of circular agri-food startups.
  • The study proposes future research directions to support startups on the road towards a circular agri-food system.
  • The framework has the potential to inform tailored policies and facilitate a smoother CE shift in the agri-food sector.

Statistics:

  • 79 circular agri-food startups were examined in the study.
  • Three distinct groups of circular agri-food startups were identified: biotech-driven sustainable producers, digital CE enablers, and circular packaging pioneers.
  • 60% of the startups identified as biotech-driven sustainable producers operate in the upstream food supply chain.
  • 20% of the startups identified as digital CE enablers leverage digital solutions to implement reduction strategies.
  • 20% of the startups identified as circular packaging pioneers focus on sustainable packaging solutions through reuse strategies.

Sources:

  • A Typology of Circular Economy Startups In Agri-food Supply Chains: an Analysis of 79 Innovative Startups. Business Strategy and the Environment, 2025.
  • Business Strategy and the Environment can be contacted at: Wiley, 111 River St, Hoboken 07030-5774, NJ, USA.
  • NewsRx. Researchers from University of Turin Detail Findings in Sustainability Research (A Typology of Circular Economy Startups In Agri-food Supply Chains: an Analysis of 79 Innovative Startups). Biotech Week. August 6, 2025; p 695.