RightNow Outbound Named 2003 Product of the Year by Customer Inter@ction Solutions

Strategic Insights -

RightNow Technologies' innovative customer service and marketing solution, RightNow Outbound, has been recognized as the 2003 Product of the Year by Technology Marketing Corporation's Customer Inter@ction Solutions magazine. This award marks the fourth consecutive year a RightNow solution has won the magazine's Product of the Year Award. RightNow Outbound enables customer service organizations to proactively address service-and-support issues and marketers to incorporate service data to deliver permission-based, revenue-generating marketing campaigns.

Key Takeaways:

  • RightNow Outbound was named 2003 Product of the Year by Customer Inter@ction Solutions magazine, marking the fourth consecutive year a RightNow solution has won the award.
  • The solution was recognized for its unique ability to tap rich customer service and marketing data from a single application to generate and deliver superior customer email communications.
  • RightNow Outbound allows customer service organizations to proactively address service-and-support issues and marketers to incorporate service data to deliver permission-based, revenue-generating marketing campaigns.
  • The solution features a patent-pending approach to message optimization, eliminating the repetitive steps required by other email marketing solutions during the "test cell" phase of campaign creation.
  • RightNow has delivered innovative solutions to over 1,000 customers worldwide, including Air New Zealand, Ben & Jerry's, and the Social Security Administration.
  • The company has offices in Bozeman, Dallas, San Mateo, New Jersey, London, and Sydney, with an associated office in Tokyo, and its products are available in 17 languages worldwide.
  • RightNow's products have been recognized for their effectiveness in improving customer service operations, with a focus on easy-to-implement technology and replicable best practices.

Statistics:

  • RightNow Outbound has been named Product of the Year for the fourth consecutive year.
  • Over 1,000 customers around the world have implemented RightNow's innovative solutions, including major brands and government agencies.
  • RightNow has offices in seven countries and offers its products in 17 languages.
  • The company has delivered quantifiable results for its customers, with a focus on improving customer service operations and driving revenue-generating marketing campaigns.

Sources:

  • "RightNow Outbound Named 2003 Product of the Year by Customer Inter@ction Solutions" (PRNewswire, January 8)
  • About TMC (TMC press release)
  • About RightNow Technologies (RightNow press release)
  • TMCnet.com (TMC website)