Rio Grande do Norte Strengthens Tourism Image in South America

Strategic Insights -

The Brazilian state of Rio Grande do Norte, through its tourism agency Emprotur, is participating in the Meeting Brasil Latin America, a traveling event aimed at strengthening the state's image as a tourist destination in the South American market. The event, which took place from August 4th to 13th, visited several cities in Paraguay, Uruguay, Chile, Argentina, and Colombia. Emprotur's CEO, Raoni Fernandes, highlighted the strategic importance of this event, emphasizing the need to strengthen relationships with key players in each country and showcase the state's potential, diversity, and beauty.

Key Takeaways:

  • Rio Grande do Norte's tourism agency Emprotur participated in the Meeting Brasil Latin America, a traveling event focused on strengthening the state's image as a tourist destination in the South American market.
  • The event, which took place from August 4th to 13th, visited several cities in Paraguay, Uruguay, Chile, Argentina, and Colombia, with the aim of expanding the business and client portfolio of its participants.
  • Emprotur's CEO, Raoni Fernandes, stressed the strategic importance of the event, emphasizing the need to strengthen relationships with key players in each country.
  • South America accounted for 74.2% of all international visitors to Rio Grande do Norte in the first half of 2025, with 32,500 South American tourists visiting the state during this period.
  • This represents a significant 81.7% increase compared to the 17,900 visitors received in the same period last year.

Statistics:

  • 74.2% of all international visitors to Rio Grande do Norte in the first half of 2025 came from South America.
  • 32,500 South American tourists visited Rio Grande do Norte in the first half of 2025, surpassing the volume recorded for the entire year of 2024 (32,300).
  • 81.7% increase in South American visitors to Rio Grande do Norte in the first half of 2025 compared to the same period last year.
  • 17,900 visitors from South America visited Rio Grande do Norte in the same period last year.

Sources:

  • Emprotur news release (exact citation not provided, but the document can be found at https://www.rn.gov.br/materia/emprotur-apresenta-o-rn-em-evento-internacional-de-turismo/)