Rosneft Promotes Domestic Tourism with Unique Road Routes

Strategic Insights -

As part of the Time to Travel campaign, Rosneft, a Russian oil and gas company, has introduced a series of unique road routes around the Ulyanovsk region to promote domestic tourism. The routes, developed in collaboration with regional authorities, aim to showcase the region's natural attractions, cultural heritage, and local traditions. The initiative is part of Rosneft's commitment to developing domestic tourism and creating comfortable conditions for car travelers.

Key Takeaways:

  • Rosneft has developed 50 detailed road routes across various regions of Russia, in collaboration with regional authorities, to promote domestic tourism.
  • The routes, available on Rosneft's Horizons of Russia platform, enable tourists to discover local traditions, natural attractions, and cultural heritage of the Ulyanovsk region.
  • The routes pass through Rosneft filling stations, where tourists can refuel their cars and enjoy a tasty snack while they rest.
  • Rosneft's retail network is the largest in the Russian Federation, with approximately 3,000 filling stations, making it a convenient option for tourists.
  • The company operates the filling station brand, which is one of the leaders in Russia in terms of recognition and fuel quality.
  • The four tourist routes developed by Rosneft and the Ulyanovsk Region Tourism Agency include The Shore of Stories, Mountains and Steppes, The Volga Sea Valley, and The Picturesque Land.

Statistics:

  • Rosneft operates approximately 3,000 filling stations across the Russian Federation.
  • The company has developed 50 detailed road routes across various regions of Russia to promote domestic tourism.
  • The Horizons of Russia platform offers 4 tourist routes in the Ulyanovsk region, including The Shore of Stories, Mountains and Steppes, The Volga Sea Valley, and The Picturesque Land.
  • Rosneft's retail network is the largest in the Russian Federation in terms of geographical coverage and number of stations.

Sources:

  • Rosneft -- An important disclaimer is at the bottom of this article.
  • Horizons of Russia platform (mentioned in the article)
  • Ulyanovsk Region Tourism Agency
  • Rosneft's retail network
  • Rosneft's filling station brand