Rural Entrepreneurs Gather for Tiga Dimensi Mega Carnival

Strategic Insights -

Over 1,000 rural entrepreneurs from across the country are gathering at the Malaysia International Trade and Exhibition Centre (MITEC) for the Tiga Dimensi (3D) Mega Carnival, a five-day event aimed at supporting rural economic growth and inspiring young people to explore rural entrepreneurship. The carnival is a strategic collaboration between the Federal Land Development Authority (Felda), the Ministry of Rural and Regional Development, and the Ministry of Entrepreneur Development and Cooperatives, and will provide a platform to showcase the capabilities and diversity of rural entrepreneurs. The event is part of a broader effort to rebrand Felda, shifting its image from solely an agricultural agency to a dynamic force in the evolving rural market.

Key Takeaways:

  • Over 1,000 rural entrepreneurs from across the country are participating in the Tiga Dimensi (3D) Mega Carnival at the Malaysia International Trade and Exhibition Centre (MITEC).
  • The carnival is a strategic collaboration between the Federal Land Development Authority (Felda), the Ministry of Rural and Regional Development, and the Ministry of Entrepreneur Development and Cooperatives.
  • The event aims to showcase the capabilities and diversity of rural entrepreneurs and inspire young people to explore rural entrepreneurship.
  • The carnival includes various activities such as rural product exhibitions, e-sports competitions, folk sports, new-generation housing showcases, and entrepreneurship and career development programs for youth.
  • The event is part of a broader effort to rebrand Felda, shifting its image from solely an agricultural agency to a dynamic force in the evolving rural market.
  • Felda has evolved into a complete ecosystem that includes manufacturing, transportation, marketing, cooperatives, technical and vocational education and training (TVET), and digital entrepreneurship.
  • The MRSM Felda orchestra has achieved a gold medal in an international competition in Prague, Czech Republic, demonstrating the success of Felda settlers' descendants in fields beyond traditional agriculture.

Statistics:

  • Over 1,000 rural entrepreneurs are participating in the Tiga Dimensi (3D) Mega Carnival.
  • The carnival will be held for five days at the Malaysia International Trade and Exhibition Centre (MITEC).
  • Felda has expanded into digital entrepreneurship as part of its transformation into a complete ecosystem.
  • The MRSM Felda orchestra has achieved a gold medal in an international competition in Prague, Czech Republic.

Sources:

  • BERNAMA News Agency, July 30, 2025
  • Official statement by Datuk Seri Ahmad Shabery Cheek, Chairman of Felda, as quoted in Bernama News Agency