Salama and Policybazaar.ae Partner to Increase Life Insurance Penetration in UAE

Strategic Insights -

Dubai, UAE is witnessing a significant growth in life insurance penetration, thanks to the partnership between Salama, a Shariah-compliant Takaful solution provider, and Policybazaar.ae, a leading digital insurance broker. The partnership aims to make Salama's Life Takaful products more accessible to UAE residents through Policybazaar.ae's digital platform. Rakesh Sudhakaran, Chief Commercial Officer of Salama, highlighted the company's commitment to providing ethical and forward-thinking financial solutions that support the long-term wellbeing of families in the UAE.

Key Takeaways:

  • Salama, a Shariah-compliant Takaful solution provider, has partnered with Policybazaar.ae, a leading digital insurance broker in the UAE, to increase life insurance penetration.
  • The partnership aims to make Salama's Life Takaful products more widely accessible to UAE residents through Policybazaar.ae's highly engaged digital platform.
  • The partnership is supported by educational content, dedicated product assistance, and a seamless customer experience.
  • Salama's Life Takaful products uniquely blend security and financial planning, offering return of premium and guaranteed principal protection.
  • The partnership is pivotal in closing the protection gap in the UAE, empowering customers to make informed choices about life insurance.

Statistics:

  • Salama is a publicly listed entity under the Dubai Financial Market (DFM) financial services category.
  • The partnership went live earlier this month, with a unique portfolio of ethical and robust Life and Savings Takaful solutions.
  • The Return of Contribution feature ensures that customers' contributions are protected and returned, empowering them to confidently pursue their long-term financial goals.

Sources:

  • Dubai Financial Market (DFM)
  • Policybazaar.ae