Samsung Takes Second Spot in North American Mobile Phone Market

Strategic Insights -

In a significant development, Samsung Electronics Co. has become the second-largest seller of mobile phones in North America, accounting for 16.9 percent of the market share, according to Strategy Analytics. The South Korean tech giant sold 11.5 million handsets in the United States and other North American nations in the first half of the year, trailing leader Motorola Inc. which sold 23.3 million units. In the United States alone, Samsung Electronics sold 10.9 million mobile phones in the first half, with a market share of 17 percent. The company's popularity can be attributed to its A800 model, equipped with a 2.0 mega-pixel camera and voice-messaging devices, as well as its i730 model, equipped with Microsoft's operating system and multimedia devices.

Key Takeaways:

  • Samsung Electronics Co. has become the second-largest seller of mobile phones in North America, accounting for 16.9 percent of the market share.
  • The company sold 11.5 million handsets in the United States and other North American nations in the first half of the year.
  • In the United States alone, Samsung Electronics sold 10.9 million mobile phones in the first half, with a market share of 17 percent.
  • The company's A800 model, equipped with a 2.0 mega-pixel camera and voice-messaging devices, drew consumers' attention in the US market.
  • The i730 model, equipped with Microsoft's operating system and multimedia devices, is also popular among customers in the US market.
  • In western Europe, Samsung Electronics retained its No. 2 slot, selling 6 million units in the April-June period, up 113 percent from a year earlier.
  • The company's market share in western Europe came to 16 percent, compared with 9 percent a year earlier and 17.5 percent in the previous quarter.
  • Nokia was the biggest seller with 13.1 million units, or a 35 percent market share, while Motorola came in third with 5.8 million sales, or a 15 percent market share.
  • Sony Ericsson Mobile Communications and Siemens were the fourth and fifth largest sellers, respectively.

Statistics:

  • Samsung Electronics Co. sold 11.5 million handsets in the United States and other North American nations in the first half of the year.
  • Motorola Inc. sold 23.3 million units in the same period.
  • In the United States alone, Samsung Electronics sold 10.9 million mobile phones in the first half, with a market share of 17 percent.
  • Nokia sold 13.1 million units in western Europe, with a market share of 35 percent.
  • Motorola sold 5.8 million units in western Europe, with a market share of 15 percent.
  • Sony Ericsson Mobile Communications sold 4 million units in western Europe.
  • Siemens sold 2.4 million units in western Europe.

Sources:

  • Strategy Analytics
  • IDC (a global market intelligence provider for information and technology industries)
  • Samsung Electronics Co.