Sanyo Electric Expands Hybrid Battery Business, Securing Fifth Major Client

Strategic Insights -

Sanyo Electric Co. continues to aggressively expand its vehicle battery business, solidifying its position as a leading supplier of hybrid car batteries. The Osaka-based company has secured a deal with the PSA Peugeot Citroen group, its fifth major client in the business. Under the agreement, Sanyo will provide nickel-metal hybrid cells for Peugeot's two hybrid models, which are set to launch in 2011. This partnership highlights Sanyo's commitment to diversifying its customer base and developing innovative battery solutions.

Key Takeaways:

  • Sanyo Electric Co. has secured a deal with the PSA Peugeot Citroen group to supply batteries for its diesel-electric hybrid cars.
  • The company has been expanding its vehicle battery business with a policy of not tying up with specific automakers.
  • Sanyo has already been supplying batteries to Honda Motor Co., Ford Motor Co., and Volkswagen AG, and plans to supply Toyota Motor Corp. as well.
  • The company will manufacture the batteries at its plant in Sumoto, Hyogo Prefecture, and assemble them at a plant in Kasai in the same prefecture according to specifications developed jointly with Peugeot.
  • Sanyo has established itself as a leading supplier of hybrid car batteries with this deal, its fifth major client in the business.
  • The partnership highlights Sanyo's commitment to diversifying its customer base and developing innovative battery solutions.

Statistics:

  • Sanyo Electric Co. has secured its fifth major client in the vehicle battery business with the deal with PSA Peugeot Citroen group.
  • The company will manufacture the batteries at its plant in Sumoto, Hyogo Prefecture, and assemble them at a plant in Kasai in the same prefecture.
  • Sanyo plans to supply batteries to Toyota Motor Corp. in addition to the other current clients.
  • The Peugeot group plans to launch two hybrid models using Sanyo's nickel-metal hybrid cells in 2011.
  • The partnership will see the two companies develop specifications for the batteries jointly.

Sources:

  • Kyodo News International, Nov. 1
  • Kyodo News International, Inc., Tokyo
  • McClatchy-Tribune Information Services
  • Permissions Group Inc.