Sarawak's Tourism Reach Expands Globally with Kuching's Inclusion in Malaysia Airlines' Bonus Side Trip Programme

Strategic Insights -

Kuching, the capital city of Sarawak, is set to become the eighth destination under Malaysia Airlines' Bonus Side Trip (BST) programme, designed to encourage international travelers to explore more of Malaysia. This announcement marks a significant milestone for Sarawak's tourism industry, with the city's inclusion in the programme expanding its reach beyond Peninsular Malaysia. The launch of the BST programme in Kuching is expected to take place at the MATTA Fair 2025, featuring a handshake ceremony between Sarawak Tourism Board's CEO Sharzede Salleh Askor and Malaysia Aviation Group's Chief Commercial Officer Dersenish Aresandiran. The partnership between Sarawak Tourism Board and Malaysia Aviation Group aims to enhance air connectivity and joint tourism promotion in preparation for Visit Malaysia 2026.

Key Takeaways:

  • Kuching becomes the eighth destination under Malaysia Airlines' Bonus Side Trip programme, expanding Sarawak's tourism reach globally.
  • The BST programme allows international travelers to add an extra domestic destination at no additional fare, promoting exploration of more Malaysian destinations.
  • The partnership between Sarawak Tourism Board and Malaysia Aviation Group enhances air connectivity and joint tourism promotion for Visit Malaysia 2026.
  • The launch of the BST programme in Kuching will feature a handshake ceremony between STB's CEO and MAG's Chief Commercial Officer.
  • The programme aims to create real opportunities for Sarawak by making it easier for international travelers to include the state in their journey.

Statistics:

  • 19 exhibitors will showcase Sarawak's diverse attractions at the MATTA Fair KL.
  • The BST programme allows international travelers to add an extra domestic destination at no additional fare.
  • Malaysia Airlines' Bonus Side Trip programme is designed to encourage international travelers to explore more of Malaysia with 8 destinations under the programme.
  • The Visit Malaysia 2026 campaign aims to promote tourism in Malaysia, with Sarawak's inclusion in the BST programme reflecting its commitment to sustainable tourism growth.

Sources:

  • Bernama, Malaysia's official news agency.
  • Sarawak Tourism Board (STB), statement on the inclusion of Kuching in the Bonus Side Trip programme.