Saskatchewan Launches Physician Recruitment Campaign to Attract Health Care Professionals

Strategic Insights -

The Government of Saskatchewan has partnered with the Saskatchewan Health Authority (SHA) and the Saskatchewan Healthcare Recruitment Agency (SHRA) to launch a physician recruitment advertising campaign called "Saskatchewan is Calling." The campaign features practicing physicians who share their experiences and showcase their work environments, highlighting the benefits of building a medical practice and enjoying a high quality of life in Saskatchewan.

Key Takeaways:

  • The campaign aims to recruit physicians from Canada and abroad to Saskatchewan, showcasing the benefits of building a medical practice and enjoying a high quality of life in the province.
  • The campaign features stories from three physicians, including Dr. Tin-Wing Yen, an obstetrician and gynecologist from North Battleford, who highlight the competitive compensation, lower cost of living, and opportunities for career growth in Saskatchewan.
  • The campaign will be in market starting today and will be placed on various online platforms, including provincial, national, and international websites, as well as physical locations such as billboards and transit shelters.
  • The campaign is part of the government's Health Human Resources Action Plan, which aims to attract and retain health care professionals in Saskatchewan.
  • Saskatchewan is promoting itself as a secure, stable, and supportive environment for health care professionals, with one of the most straightforward pathways to medical licensure.

Statistics:

  • The campaign will be placed on various online platforms, including provincial, national, and international websites, as well as physical locations such as billboards and transit shelters, including in the United States.
  • The campaign videos can be watched at saskatchewan.ca/HHR.
  • Saskatchewan offers competitive compensation rates for physicians, with a supportive physician network and opportunities for career growth, academic, and leadership roles.
  • The province has a lower cost of living compared to other regions, making it an attractive option for physicians.

Sources:

  • "Government of Saskatchewan: A physician recruitment advertising campaign with the slogan 'Saskatchewan is Calling' has been launched by the Government of Saskatchewan in partnership with the Saskatchewan Health Authority (SHA) and Saskatchewan Healthcare Recruitment Agency (SHRA)." [1]
  • "Health Minister Jeremy Cockrill said, "We want to spread the word amongst physicians from Canada and abroad that Saskatchewan is a great place to put down roots, grow a fulfilling career and enjoy an excellent quality of life in one of our welcoming communities..." [1]
  • "Saskatchewan is promoting itself as a secure, stable and supportive environment for health care professionals, with one of the most straightforward pathways to medical licensure." [1]
  • "Built around the stories of the three physicians, the "Saskatchewan is Calling" campaign offers a look at the professional and personal benefits of choosing the province, including: Competitive compensation, lower cost of living, comfortable lifestyle and shorter commutes; Team-based care and a supportive physician network; and Opportunities for career growth, academic and leadership roles." [1]