SBD Apparel Expands Influence in Global Strength Sports with Weightlifting Partnership

Strategic Insights -

SBD Apparel, a leading brand based in Sheffield, UK, has solidified its position as a major player in global strength sports by entering an official partnership with the International Weightlifting Federation (IWF). As a result, SBD has become an official partner and the official weightlifting costume supplier for the IWF for the period 2025-2032. This strategic move enables SBD to expand its influence in the sport, investing in the IWF, continental federations, individual athletes, and national weightlifting federations.

Key Takeaways:

  • SBD Apparel has become an official partner and the official weightlifting costume supplier for the International Weightlifting Federation (IWF) for the period 2025-2032.
  • The partnership will see SBD invest in the IWF, continental federations, individual athletes, and national weightlifting federations.
  • SBD Apparel has supplied newly designed World Championship singlets to teams from Great Britain, Bahrain, Qatar, Malta, Romania, and the IWF World Refugee Team.
  • SBD's commitment to the sport was demonstrated by its contribution to the development and fitting of the newly designed competition singlets for Team GB.
  • The partnership follows SBD's existing partnership with the International Powerlifting Federation and title sponsorship of the World's Strongest Man.
  • SBD's founder and CEO, Benjamin Banks, stated that the move into weightlifting is a natural evolution for the brand, with a focus on supporting the sport globally.
  • IWF President Mohammed Jalood emphasized the long-term strategic value of the partnership, highlighting SBD's development of performance garments that meet the needs of athletes and national federations.

Statistics:

  • SBD Apparel will supply weightlifting costumes to the IWF for the period 2025-2032.
  • The partnership involves investments in the IWF, continental federations, individual athletes, and national weightlifting federations.
  • Great Britain, Bahrain, Qatar, Malta, Romania, and the IWF World Refugee Team have already received newly designed World Championship singlets from SBD Apparel.
  • Team GB's Emily Campbell, a double Olympic medallist, was involved in the development and fitting of the new SBD competition singlets.

Sources:

  • SBD Apparel
  • International Weightlifting Federation (IWF)
  • Emily Campbell's Instagram post