Scotmid Partners with Maggie's and Hallmark to Launch Exclusive Cancer Support Card Range

Strategic Insights -

Scotmid has joined forces with Maggie's and Hallmark to introduce a unique collection of cancer support cards, aimed at providing compassionate and empathetic messages for those living with cancer and their loved ones. This exclusive range, developed in collaboration between Hallmark and Maggie's, features six cards with thoughtful wording and illustrations by Hallmark designer Lisa Ellson, who drew inspiration from her own cancer diagnosis. A portion of the proceeds from the sales of these cards in Scotmid stores will support Maggie's cancer support services through their network of centres in Scotland and the UK.

Key Takeaways:

  • Scotmid has partnered with Maggie's and Hallmark to launch an exclusive range of cancer support cards, making them the sole retail partner for this initiative.
  • The six-card range was developed by Hallmark in collaboration with Maggie's to provide honest and compassionate messages for those living with cancer and their loved ones.
  • Each card features thoughtful wording such as "I'm here for you", "Treatment completed", and "I loved you before cancer and love you now".
  • 10p from every card sold in Scotmid stores will be donated to Maggie's to support their cancer support services.
  • The partnership is a part of Scotmid's 2024-2025 charity partnership with Maggie's.
  • Hallmark designer Lisa Ellson was inspired by her own cancer diagnosis and the loss of both parents, which brought a personal touch to the designs.
  • The collection focuses on empathy and connection, moving away from traditional "battle" language.
  • Scotmid stores in Falkirk now stock the cards, offering a way to support loved ones with sincerity and raise vital funds for Maggie's.

Statistics:

  • 6 cards are part of the exclusive range developed by Hallmark in collaboration with Maggie's.
  • 10p from every card sold in Scotmid stores will support Maggie's cancer support services.
  • The partnership aims to support Maggie's cancer support services through their network of centres in Scotland and the UK.
  • The cards are now available in Scotmid stores across Falkirk.
  • The exclusive range was developed by Hallmark designer Lisa Ellson, who drew inspiration from her own cancer diagnosis.

Sources:

  • Scotmid
  • Maggie's
  • Hallmark