Seabourn Cruise Line Launches Official Website in 1998

Strategic Insights -

Seabourn Cruise Line, renowned for its luxury cruise vacations, launched its official website in May 1998, providing an interactive platform for travelers and travel agents to explore the world of Seabourn. The website featured approximately 100 pages, offering comprehensive information on ships, itineraries, destinations, and shore excursions, among other aspects of Seabourn's luxury cruise experiences. Visitors could engage with the website's novel interactive feature, a panoramic photo tour showcasing the luxury suites, sun deck, and surrounding islands. By downloading the LivePicture Viewer program, users could experience a 360-degree "surround" panorama of the ship's surroundings.

Key Takeaways:

  • Seabourn Cruise Line launched its official website in May 1998, marking a significant step in increasing the accessibility of information to consumers and travel agents.
  • The website, created by Universal Internet, features approximately 100 pages dedicated to Seabourn's ships, itineraries, and destination information.
  • The site includes an interactive feature in the form of a panoramic photo tour, which allows users to view photos in a 360-degree "surround" panorama of the ship's surroundings.
  • Seabourn President Larry Pimentel views the website as a means to provide a wider audience with information on Seabourn's unique ships, destinations, and style.
  • The website is also a medium of communication, enabling interested consumers, travel agents, journalists, and suppliers to email the company, access company news releases, and conduct fact-checking.
  • Seabourn's website joins its FaxFacts fax-on-demand service, emphasizing the company's emphasis on increasing the accessibility of information to consumers and travel agents on a round-the-clock basis.

Statistics:

  • Approximately 100 pages feature comprehensive information on Seabourn's ships, itineraries, destinations, and shore excursions.
  • Seven photos are available for viewing in the panoramic format on the website.
  • Seabourn operates three all-suite sister ships: the Seabourn Pride, the Seabourn Spirit, and the Seabourn Legend.
  • In 1998 and 1999, the ships will cruise throughout the Mediterranean, Western Europe, Scandinavia, and the British Isles, North and South America, Southeast Asia, India, and the Orient, Africa, and the Red Sea, the Caribbean, and the Panama Canal.

Sources:

  • [Excerpt from Business Wire, May 4, 1998]