SENSIO Technologies Inc. Partners with ESPN for Live NCAA Football Game in 3D

Strategic Insights -

SENSIO Technologies Inc., the inventor of the SENSIO(R) 3D technology, has announced a partnership with ESPN to telecast live the NCAA football game between USC and Ohio State in 3D. The game will be broadcast on September 12 in various locations, including several movie theaters and an ESPN Zone restaurant in Los Angeles. This event marks a significant milestone for SENSIO, as its technology will be used to simultaneously broadcast the game into different locations using a single signal.

Key Takeaways:

  • SENSIO(R) 3D technology will be used by ESPN to telecast live the NCAA football game between USC and Ohio State on September 12.
  • The event will be broadcast in various locations, including several movie theaters, an ESPN Zone restaurant in Los Angeles, and an ESPN Zone restaurant in Anaheim.
  • The same single signal will be used to simultaneously broadcast the event into these different locations, utilizing SENSIO(R) 3D technology's compatibility with existing distribution platforms.
  • The event will be shown on three giant screens in the Galen Center stadium, using Sony 4K projectors.
  • ESPN will use this event to integrate 3D testing in a live game telecast and quantify what it takes to produce, transmit, and enable the 3D experience for fans.
  • SENSIO(R) 3D technology allows for high-quality distribution of 3D content through conventional 2D channels and playback on any display device.
  • The partnership between SENSIO and ESPN paves the way for simultaneous 3D broadcasting into movie theaters and into the home.

Statistics:

  • The event will be broadcast on September 12.
  • The game will be shown in theaters located in Hurst, Texas, Columbus, Ohio, and Hartford, Conn.
  • Two of the referenced theaters are part of the Cinedigm Digital Cinema Corp. (CIDM) network and are equipped with the CineLive(TM) product developed jointly by SENSIO and International Datacasting Corporation (IDC).
  • Three giant screens will be used to project the event onto in the Galen Center stadium.
  • Over two years of rigorous 3D research have been conducted by ESPN at various game sites prior to this event.

Sources:

  • SENSIO Technologies Inc. ("SENSIO") (TSX VENTURE: SIO) company press release, September 10, 2009.
  • SENSIO Technologies Inc. About page, accessed September 10, 2009.