Serena Hotels Embarks on Comprehensive Fund Raising Effort for Flood Relief in Pakistan

Strategic Insights -

As severe flooding continues to wreak havoc in Pakistan, with hundreds of thousands of homes destroyed, crops washed away, and livestock killed, Serena Hotels has launched a comprehensive fund raising effort through its Corporate Social Responsibility Program- SEED (Environmental and Educational Development). The initiative aims to collect cash donations, food and clothing, and a percentage of revenue from restaurants and prestige club membership fees, among other efforts, with a goal of raising funds until the end of August.

Key Takeaways:

  • Serena Hotels has committed to donating 25% of revenue from restaurants and 50% of prestige club membership fees towards the flood relief effort.
  • The initiative also includes cash donations, food and clothing, and the sale of plants and cakes until the end of August.
  • Serena associates from across Pakistan are contributing a part of their salary towards the relief effort.
  • On Thursday, August 19th, 2010, Serena Hotels made special arrangements for Iftar/Buffet dinner, with proceeds donated towards the flood relief effort.
  • The drive is part of Serena Hotels' broader Corporate Social Responsibility efforts, which also include disaster relief initiatives, such as supporting those affected by landslides in the Attabad / Hunza area.
  • The initiative demonstrates the hotel chain's commitment to community development and disaster relief, with a focus on providing essential supplies and aid to those in need.

Statistics:

  • 25% of revenue from restaurants will be donated towards the flood relief effort.
  • 50% of prestige club membership fees will be donated towards the relief effort.
  • The initiative aims to raise funds until the end of August.
  • On Thursday, August 19th, 2010, Serena Hotels organized a special Iftar/Buffet dinner with proceeds donated towards the flood relief effort.

Sources:

  • "Serena Hotels Embarks on Comprehensive Fund Raising Effort for Flood Relief in Pakistan."
  • "Corporate Social Responsibility Program- SEED (Environmental and Educational Development)"
  • Serena Hotels Website