Sergipe State Government Promotes Tourism in Minas Gerais

Strategic Insights -

The Sergipe State Government is undertaking a new promotion of the Sergipe destination in the cities of Uberlandia and Belo Horizonte, in Minas Gerais, through a series of roadshows and training sessions with travel agents. The initiative is aimed at strengthening Sergipe's presence in the national tourism market and increasing the flow of tourists to the state. The training sessions will introduce travel agents to Sergipe's main attractions, including its beaches, gastronomy, historical and cultural heritage, and events such as Pre-Caju and the Sao Cristovao Arts Festival.

Key Takeaways:

  • The Sergipe State Government is promoting the Sergipe destination in Minas Gerais through a series of roadshows and training sessions.
  • The initiative is aimed at strengthening Sergipe's presence in the national tourism market and increasing the flow of tourists to the state.
  • The training sessions will introduce travel agents to Sergipe's main attractions, including its beaches, gastronomy, historical and cultural heritage, and events such as Pre-Caju and the Sao Cristovao Arts Festival.
  • Approximately 80 travel agents will be trained through this initiative.
  • The Minas Gerais market is one of the main outbound tourist markets for Sergipe.
  • The integrated work with ABIH-SE and EHTL Operadora is essential to position Sergipe more competitively and showcase the best it has to offer.
  • Marcos Franco, State Secretary of Tourism, emphasizes the importance of the training sessions in strengthening tourism in Sergipe.

Statistics:

  • 80 travel agents are expected to be trained through this initiative.
  • The training sessions will cover Sergipe's main attractions, including its beaches, gastronomy, historical and cultural heritage, and events such as Pre-Caju and the Sao Cristovao Arts Festival.
  • The initiative is part of the State Government's strategy to strengthen Sergipe's presence in the national tourism market.
  • Sergipe's annual summer and high season events, such as Pre-Caju and the Sao Cristovao Arts Festival, are expected to attract tourists.

Sources:

  • Setur (Sergipe State Department of Tourism)
  • ABIH/SE (Brazilian Hotel Industry Association of Sergipe)
  • EHTL Operadora
  • Marcos Franco, State Secretary of Tourism