Sergipe Tourism Promotion Efforts Expand Connections with Domestic Market

Strategic Insights -

The Sergipe Government, through the State Department of Tourism (Setur), has taken steps to strengthen the state's tourism promotion by partnering with CVC Operadora and the Brazilian Hotel Industry Association of Sergipe (ABIH/SE) to hold roadshows and promotional blitzes in Goiania and Brasilia. These initiatives aim to consolidate Sergipe as a competitive and diverse destination, prepared to welcome visitors of all profiles, by training travel agents and promoting the state's main attractions, particularly the 2025-2026 summer season. The events, held between July 7th and 10th, trained approximately 150 travel agents, providing them with in-depth knowledge of Sergipe's attractions and unique features.

Key Takeaways:

  • The Sergipe Government, through Setur, has partnered with CVC Operadora and ABIH/SE to promote the state's tourism in Goiania and Brasilia, targeting the Central-West region of Brazil.
  • The roadshows and promotional blitzes, held between July 7th and 10th, trained approximately 150 travel agents, focusing on promoting the 2025-2026 summer season, cultural and gastronomic tourism, and the state's main attractions.
  • Acting Secretary of State for Tourism Daniela Mesquita emphasized that these training sessions are essential for expanding Sergipe's presence in the national market, particularly in strategic regions like the Central-West, and provide travel agents with in-depth knowledge of the state's attractions and unique features.
  • The initiative reinforces Setur's commitment to improving the sector's development and attracting new tourist flows from the Central-West region.
  • CVC Operadora and ABIH/SE collaborated to provide training and promotional support, highlighting Sergipe's main attractions, such as the Xingo Canyon and the capital's urban beaches.
  • Travel agents expressed interest in visiting Sergipe and praised the initiative, stating that the training provided them with valuable information and knowledge to sell the destination to their clients more effectively.
  • The partnership aims to establish Sergipe as a competitive and diverse destination, prepared to welcome visitors of all profiles, and position it as a surprising and accessible destination through direct dialogue with sales professionals.

Statistics:

  • Approximately 150 travel agents were trained through the roadshows and promotional blitzes held in Goiania and Brasilia.
  • 13 CVC partner stores in Goiania, and 10 in Brasilia, conducted training sessions and promotional blitzes.
  • Travel agent Janaina Ferreira, at CVC GO - Serrinha, has already started planning a trip to Sergipe, following the presentation on the state's main attractions.
  • 45 travel agents, partners of CVC, attended the roadshow in Goiania, and 45 more professionals participated in the roadshow in Brasilia.
  • Sergipe's tourism sector aims to attract new tourist flows from the Central-West region through structured promotional initiatives and partnerships with major tour operators.

Sources:

  • "Attractivos turisticos de Sergipe sao promovidos em Goiania e Brasilia" by Governo do Estado de Sergipe (July 2023)
  • https://www.se.gov.br/noticias/desenvolvimento/atrativos_turisticos_de_sergipe_sao_promovidos_em_goiania_e_brasilia