SEVN Worldwide Secures Exclusive Rights for Monterrey Legends Match

Strategic Insights -

The Monterrey Legends Match, taking place on January 17, 2026, at Estadio Monterrey, will feature a collaboration of legends from various clubs and national teams. This event marks the first live football match focusing on legends who have excelled representing their clubs and national teams. SEVN Worldwide, a media rights and distribution agency, has secured exclusive rights for the event, including live broadcast, VOD, digital syndication, and in-stadium media activation rights. The collaboration aims to highlight the legends of the game and provide a unique experience for fans and sponsors.

Key Takeaways:

  • SEVN Worldwide has secured exclusive rights for the Monterrey Legends Match, including live broadcast, VOD, digital syndication, and in-stadium media activation rights.
  • The event will take place on January 17, 2026, at Estadio Monterrey, featuring legends from various clubs and national teams.
  • The collaboration aims to provide a unique experience for fans and sponsors, with dynamic pre- and post-match programming, and opportunities for sponsors to engage with fans at scale.
  • The event has sparked strong interest from networks throughout North America and beyond, with SEVN and Host City Monterrey fielding requests for broadcast and streaming rights.
  • The renewed rights package positions Monterrey as a key gateway for global broadcasters, brands, and digital publishers looking to capture the energy of the world's most anticipated sporting event.

Statistics:

  • The previous Legends Match drew more than 35,000 fans to Estadio Monterrey.
  • The event achieved standout viewership across multiple broadcast and streaming platforms.
  • SEVN Worldwide maximizes the value of sports and entertainment content through strategic syndication, short-form packaging, and integrated sponsorships.
  • The Monterrey Host Committee is responsible for organizing and delivering world-class experiences as part of the FIFA World Cup 2026 for local and global communities.
  • SEVN Worldwide currently engages global distribution and regional sponsorship partners seeking to connect with football audiences ahead of the largest global sporting event in history.

Sources:

  • SEVN Worldwide - a media rights and distribution agency
  • Televisa - led broadcast production and distribution of the prior Legends Match
  • TUDN and VIX - amplified the event throughout Mexico, United States, and globally
  • Multimedios, BEIN Sports, Fox Deportes, Directv Latin America, and FIFA+ - major broadcasters that televised the event
  • Meta and Twitch - platforms used to bridge generations of football fandom and bring the legends of the game to digital-native audiences