Shandan County's Cultural and Tourism Industry Sees Remarkable Growth

Strategic Insights -

Shandan County in Gansu Province has made significant strides in developing its cultural and tourism industry. The county has been actively promoting the innovative development of its cultural and tourism industries, guided by the principles of "comprehensive regional development and brand empowerment." The results have been impressive, with a 13.08% increase in tourist arrivals from January to August and a total tourist spending of 3.577 billion yuan.

Key Takeaways:

  • Shandan County has increased tourist arrivals by 13.08% year-on-year from January to August, with a total tourist spending of 3.577 billion yuan.
  • The county has systematically planned and actively promoted the innovative development of its cultural and tourism industries, guided by the principles of "comprehensive regional development and brand empowerment."
  • 30 key projects were meticulously planned and implemented within the "Ancient Charm of Shandan" cultural tourism empowerment initiative.
  • The county has successfully held the "Rewi Alley: China's Love" themed promotional campaign for three consecutive years, creating a "Shandan model" for the integration of the three industries.
  • The county has upgraded the quality of five manor economies, creating innovative and distinctive projects such as the Famous Horse Manor and the Rose Manor.
  • The third Shandan Chaobala Food Festival attracted a record-breaking 89,000 visitors from both within and outside the county.
  • The county has partnered with National Geographic China to launch the live broadcast "Hometown China: Hexi Corridor * Encounter Shandan" and published the "National Geographic China * Shandan Supplement."
  • The promotional video "Silk Road Horse Capital * Ancient Shandan" generated over 50 million views on Weibo.
  • The added value of the county's tertiary industry grew by 9.9% in the first half of the year, ranking first in the province.

Statistics:

  • 13.08% increase in tourist arrivals from January to August year-on-year
  • 3.577 billion yuan in total tourist spending
  • 30 key projects implemented within the "Ancient Charm of Shandan" cultural tourism empowerment initiative
  • 263 cultural, sports, and tourism events hosted this year
  • 89,000 visitors attracted to the third Shandan Chaobala Food Festival
  • 50 million views on Weibo for the promotional video "Silk Road Horse Capital * Ancient Shandan"
  • 9.9% growth in added value of the county's tertiary industry in the first half of the year
  • 8.02 million yuan in trade-in subsidies and 1.8 million yuan in consumer promotion funds distributed
  • 14 "four-level" enterprises cultivated

Sources:

  • Shandan County Government Website: https://www.shandan.gov.cn/xydt/bmdt/202509/t20250911_1451724.html