Sharia Economics Research Highlights Importance of Environmental Concern in Electric Vehicle Adoption

Strategic Insights -

Research conducted by University Indonesia aims to analyze the factors influencing the purchase intention of electric vehicles (EVs) in Jakarta, a region with a low adoption rate despite various governmental incentives. The study employed a combined framework of the Theory of Planned Behavior (TPB) and the Technology Acceptance Model (TAM) to examine the influence of attitudes toward EVs, perceived usefulness, perceived risk, environmental concern, and subjective norms on purchase intention. The research concluded that environmental concern played a significant role in strengthening the relationship between independent and dependent variables, providing empirical insights to enrich the literature on environmentally friendly technology adoption.

Key Takeaways:

  • The study highlights the importance of environmental concern in influencing purchase intention of EVs, with 81.7% of respondents citing environmental concern as a significant factor.
  • The combined framework of TPB and TAM was effective in explaining 64.2% of the variance in purchase intention, indicating a strong relationship between independent and dependent variables.
  • Monetary incentives and non-monetary incentives were found to have a moderating effect on the relationship between perceived usefulness and purchase intention, with 53.3% of respondents citing monetary incentives as a motivating factor.
  • Personal norms, such as social expectation and self-identity, were found to have a significant impact on purchase intention, with 46.7% of respondents citing personal norms as an influencing factor.
  • The study recommends that policymakers and automotive industry stakeholders in Indonesia should focus on promoting environmental benefits and concerns to accelerate EV adoption.
  • The research concludes that understanding the factors influencing EV adoption is essential for developing effective strategies to mitigate climate change.

Statistics:

  • 300 respondents participated in the survey, representing a diverse range of demographics and socioeconomic backgrounds.
  • 81.7% of respondents cited environmental concern as a significant factor in their decision to purchase an EV.
  • 64.2% of the variance in purchase intention was explained by the combined framework of TPB and TAM.
  • 53.3% of respondents cited monetary incentives as a motivating factor in their decision to purchase an EV.
  • 46.7% of respondents cited personal norms as an influencing factor in their decision to purchase an EV.

Sources:

  • Exploring Electric Vehicle Purchase Intention in Jakarta: What Attracts Consumers?. Indonesian Interdisciplinary Journal of Sharia Economics, 2025,8(3).
  • NewsRx. Recent Findings from University Indonesia Highlight Research in Sharia Economics (Exploring Electric Vehicle Purchase Intention in Jakarta: What Attracts Consumers?). Economics Week. August 29, 2025; p 394.