Shoppers Drug Mart Launches 14th Annual Growing Women's Health Campaign

Strategic Insights -

The 14th annual Growing Women's Health campaign, formerly known as Tree of Life, has kicked off at Shoppers Drug Mart, a Canadian retail pharmacy chain. The campaign, which runs from September 12th to October 9th, aims to raise $3.3 million for local women's health charities across the country. This year's campaign has a projected goal of raising $26 million over its 14-year history.

Key Takeaways:

  • The Growing Women's Health campaign provides customers with the opportunity to purchase and personalize a "Growing Women's Health" icon, with proceeds donated to local women's health organizations.
  • 100% of campaign proceeds are donated to local women's health organizations.
  • Shoppers Drug Mart Associate-owners select a local women's health organization to benefit from the funds raised from their store.
  • The campaign is part of the Shoppers LOVE YOU program, which aims to help women prioritize their health and connect them with local women's health organizations.
  • The Shoppers LOVE YOU program supports 500 local women's health charities across Canada.
  • Shoppers Drug Mart Corporation is a leading partner in Canadian retailing, operating over 1,253 stores across Canada.
  • The company owns and operates six luxury beauty destinations operating as Murale and 56 medical clinic pharmacies operating under the name Shoppers Simply Pharmacy.

Statistics:

  • The campaign has a projected goal of raising $3.3 million this year.
  • The campaign has raised over $26 million in the past 14 years.
  • Shoppers Drug Mart has 1,253 stores operating in prime locations across each province and two territories.
  • The company employs approximately 192,000 full- and part-time employees.
  • Loblaw Companies Limited, the parent company of Shoppers Drug Mart, has more than 2,300 corporate, franchised and Associate-owned locations.
  • Loblaw Companies Limited generates over one billion transactions annually in its stores.

Sources:

  • "Shoppers Drug Mart Launches 14th Annual Growing Women's Health Campaign" by Shoppers Drug Mart Corporation, dated September 14, 2015, published in CNW.
  • Information about Shoppers Drug Mart Corporation and Loblaw Companies Limited.
  • Shoppers Drug Mart website.