Shougang Ski Jump Transforms into Ice and Snow Resort in Beijing

Strategic Insights -

As the winter season sets in, Beijing's Shougang Ski Jump is undergoing a transformation, shifting its focus from a skiing destination to an immersive ice and snow resort. The third "Shougang Park Ice and Snow Exchange" event, launched on December 24, has introduced new and upgraded ice and snow travel experiences for citizens and tourists alike. Big platform snow circle surfing has emerged as a highly popular attraction, drawing in families with parents and children who are eager to experience the thrill of the snow.

Key Takeaways:

  • The Shougang Ski Jump will become an ice and snow resort in Beijing, featuring a range of ice and snow entertainment projects, including big platform snow circle surfing, snow Zorb, and snow cross-country motorcycles.
  • The resort will integrate digital technology to create an AI digital experience field, featuring projects such as Bingbingman Metaverse, Feitianlong Orbital Cinema, and Virtual Battlefield CS.
  • A 1,000-square-meter ice rink will be opened to tourists, featuring classic sports such as snow spin, snow zodiac, snowmobile, and snow circle surfing.
  • The inclined elevator offers breathtaking views of Shougang Park and the Winter Olympics championship game starting scenario.
  • Three catering markets have been set up near the big diving platform, offering Shougang food, cultural and creative products, and an ice and snow market.
  • The "Show Ice Rink" built using Xiu Chi has recently opened to the public, covering an area of approximately 30,000 square meters and accommodating nearly 500 people for ice activities at the same time.

Statistics:

  • Over 1 million people have visited the Shougang Ski Jump area to check in since it was opened to the public after the Beijing Winter Olympics.
  • The resort has introduced 14 classic snow entertainment projects and will include ice and snow projects.
  • The first cooling tower next to the big diving platform will feature three AI digital technology projects.
  • The "Show Ice Rink" covers an area of approximately 30,000 square meters.

Sources:

  • People's Government of Beijing Municipality. "In the winter of 2023, the Shougang Ski Jump will become an ice and snow resort in Beijing." December 24, 2023.
  • Beijing.gov.cn. "Shougang Ski Jump Transforms into Ice and Snow Resort in Beijing." December 25, 2023.