Sibling CEOs at the Helm of Partington's Holiday Parks

Strategic Insights -

Andrea and Rob Partington, fourth-generation members of the family-run business, have taken the reins to steer the company towards a bright future. With their passion for family, fun, and innovation, they have made significant contributions to the company's success, including changing the Board structure, introducing a new £2m entertainment experience, and planning a £75 million investment in a new leisure development. As they work together to drive the business forward, they are committed to evolving with the needs of their guests and the environment.

Key Takeaways:

  • The Partington's family business has been in operation since 1944, with the current sibling CEOs, Rob and Andrea, taking the reins to lead the company towards a bright future.
  • Rob started working on the parks at the age of 11, while Andrea joined the company at 27, initially working in sales and customer service before re-designing the uniforms and becoming involved in the business's decision-making process.
  • The company has undergone significant changes under the leadership of Rob and Andrea, including the introduction of a new £2m entertainment experience, Walterz, and a £75 million investment in a new leisure development at Windy Harbour.
  • Partington's is known for its community-focused events, such as the 80th-anniversary celebrations, which included live music acts, bouncy castles, and funfairs.
  • The company values its staff and has a 75% female management team, with many staff members having been with the company for decades, including the longest-serving staff member who has clocked up 57 years of service.
  • Rob and Andrea are committed to building for the next generation, ensuring the parks not only thrive today but remain vibrant for years to come.
  • Partington's is focusing on environmental advancements, including harnessing solar energy, using natural bore holes, supporting local suppliers, and growing its own produce on site.

Statistics:

  • 75% of Partington's managers are women, a significant change from when Andrea first started.
  • 57 years is the longest period of service for a staff member.
  • The company's £75 million investment in the new leisure development at Windy Harbour will create a stunning luxury spa and lifestyle complex.
  • Partington's has over 64 acres of land at Windy Harbour, which is set to expand with the new development.
  • 80% of guests return to the holiday parks year after year, with some visitors having been coming for generations.

Sources:

  • Nicola ATANASSOVA
  • Partington's Holiday Parks - [www.partingtons.com](http://www.partingtons.com)
  • North West Employers Engagement Group