Sirius and XM Satellite Radio Compete for Car Manufacturing Deals and National Syndication

Strategic Insights -

Sirius Satellite Radio Inc. (Nasdaq:SIRI) has signed a deal with Mitsubishi Motors North America to install its radios in four 2007 models and all 2008 models. This strategic move aims to increase subscriber rolls as the company competes with XM Satellite Radio Holdings Inc. (Nasdaq:XMSR). Meanwhile, Clear Channel Radio (NYSE:CCU) announced national syndication for "Wake Up With Whoopi" on August 14, 2006, with a positive response from radio stations.

Key Takeaways:

  • Sirius Satellite Radio has partnered with Mitsubishi Motors North America to install its radios in four 2007 models and all 2008 models, expanding its presence in the car manufacturing market.
  • XM Satellite Radio Holdings Inc. has signed deals with General Motors, Honda, Toyota, Hyundai, and Nissan, indicating a competitive landscape.
  • Clear Channel Radio's "Wake Up With Whoopi" is set for national syndication, commencing August 14, 2006, and has received a positive response from radio stations.
  • The broadcasting industry is experiencing a shift in dynamics with satellite radio providers competing for car manufacturing deals to grow subscriber rolls.

Statistics:

  • Sirius Satellite Radio's radios will be installed in 4 2007 Mitsubishi models and all 2008 models.
  • XM Satellite Radio Holdings Inc. has signed deals with 5 car manufacturers: General Motors, Honda, Toyota, Hyundai, and Nissan.
  • Clear Channel Radio's "Wake Up With Whoopi" is syndicated nationally starting August 14, 2006.
  • XM's shares rose after the company posted a wider second-quarter loss, indicating a rebound in the stock.

Sources:

  • M2 PressWIRE (2006) - Sirius Signs Pact with Mitsubishi.
  • Nasdaq (2006) - XM Satellite Radio Holdings.
  • Clear Channel Radio Press Release (2006) - "Wake Up With Whoopi" National Syndication.
  • M2 PressWIRE (2006) - U.S. Starcom, Inc. Interview with www.wallst.net.