SK Telecom and IBM Partner for Business Transformation

Strategic Insights -

SK Telecom, South Korea's largest wireless operator, has partnered with IBM to implement a new process and application infrastructure to support its business and marketing functions. This two-year contract worth $120 million aims to improve customer service, strengthen SK Telecom's position as a market leader, and support the development and delivery of wireless telecommunication services. The partnership follows a two-year engagement with IBM Business Consulting Services, which developed a business strategy and execution plan to improve SK Telecom's customer service and market position.

Key Takeaways:

  • SK Telecom has awarded IBM a $120 million, two-year contract to implement a new process and application infrastructure to support its business and marketing functions.
  • The new infrastructure will provide SK Telecom with a single view of customer data, enabling improved customer information management and protection, increased data integrity, and a more efficient billing process.
  • The scalability and flexibility of the infrastructure will enable SK Telecom to introduce new services, make changes to existing services, and manage service peaks without impacting customer service delivery levels.
  • IBM will implement a customer relationship management (CRM) system, as well as billing, partner relationship management (PRM), and content management (CoM) systems.
  • SK Telecom will work closely with IBM, SKC&C, SK Group's information technology subsidiary, and independent solution vendors and business partners to implement the new infrastructure.
  • The partnership aims to support SK Telecom's innovation initiatives and position the company as a leader in the wireless telecommunication market.

Statistics:

  • $120 million: The value of the two-year contract awarded to IBM by SK Telecom.
  • 2 years: The duration of the contract and the engagement with IBM Business Consulting Services.
  • 4,000 employees: The number of employees at SK Telecom.
  • 10 trillion Korean won: The sales revenue of SK Telecom.
  • Over 160 countries: The presence of IBM Business Consulting Services globally with consultants and professional staff.
  • March 2004: The month and year SK Telecom launched the world's first satellite for digital mobile broadcasting (DMB) service.

Sources:

  • SK Telecom (http://www.sktelecom.com)
  • IBM Business Consulting Services
  • ASIA PULSE 17-05 1009