Smart SMS Corp. Partners with MJD Films for Mobile Marketing Campaign

Strategic Insights -

Smart SMS Corp., a leading internet entertainment company, has partnered with MJD Films, a subsidiary of Global Realty Development Corp., to launch a mobile marketing campaign for the upcoming film "The Devil Exists." The campaign, aptly titled "Text Your Way to Stardom," will allow participants to win a feature role in a major motion picture, including fees associated with Screen Actors Guild membership. The campaign will run through multiple phases, with the first portion starting on October 1, 2006, and the final leg launching in fall 2007.

Key Takeaways:

  • Smart SMS Corp. has partnered with MJD Films to launch a mobile marketing campaign for the film "The Devil Exists."
  • The campaign, titled "Text Your Way to Stardom," will allow participants to win a feature role in a major motion picture.
  • The campaign will run through multiple phases, with the first portion starting on October 1, 2006, and the final leg launching in fall 2007.
  • The campaign will involve text messaging, with an average opt-in text program being $0.99 per entry, grossing $0.66 per text message after carrier costs.
  • MJD Films expects approximately $0.10 net to the company per text message, with gross earnings going through MJD Films and administered by the company.
  • The text campaigns will utilize a three-part formula, including Internet profile-based interactions, sponsor-enhanced retail partnerships, and direct trailer screenings at theaters.
  • The campaign is expected to capture millions of participants and will be an important revenue stream for MJD Films.

Statistics:

  • October 1, 2006: Start of the first phase of the "Text Your Way to Stardom" campaign.
  • December 31, 2006: End of the first phase of the campaign.
  • January 2007: Start of production for the film "The Devil Exists."
  • Halloween 2007: Target release date for the film "The Devil Exists."
  • $0.99: Average opt-in text program cost per entry.
  • $0.66: Gross earnings per text message after carrier costs.
  • $0.10: Net earnings per text message for MJD Films.
  • Millions: Expected number of participants for the text campaigns.

Sources:

  • Smart SMS Corp. press release
  • MJD Films' presentation to investors
  • Global Realty Development Corp.'s annual report
  • MJD Films' website (www.devilexists.com)