SNAZ Expands Wireless Merchant Network with Major Online Players

Strategic Insights -

SNAZ, a leading global wireless commerce provider, has announced the addition of Dell, more.com, and 800.com to its wireless merchant network, allowing these top online merchants to reach customers through WAP-enabled phones and wireless handheld devices. This expansion cements SNAZ's position as a major player in the rapidly growing mobile commerce (m-commerce) industry, which is expected to reach $21 billion in transactions by 2004, according to IDC. Through SNAZ's proprietary technology, merchant partners can participate in m-commerce without having to enable their sites for wireless transactions, providing a unique opportunity to secure a loyal customer base early on.

Key Takeaways:

  • SNAZ has added Dell, more.com, and 800.com to its wireless merchant network, expanding its reach to top online merchants.
  • The wireless commerce platform allows merchants to offer a seamless shopping experience to customers using WAP-enabled phones and wireless handheld devices.
  • SNAZ's technology enables merchants to participate in m-commerce without having to enable their sites for wireless transactions.
  • The m-commerce industry is expected to reach $21 billion in transactions by 2004, according to IDC.
  • SNAZ aims to integrate 500 merchants into its Global Merchant Network by the end of the year.
  • The SNAZ mobile wallet enables secure transactions across favorite online merchants.

Statistics:

  • SNAZ has a total of 15 top merchants in its wireless platform, including Borders, Garden.com, Express.com, and OfficeMax.
  • The m-commerce industry is expected to reach $21 billion in transactions by 2004, according to IDC.
  • SNAZ aims to integrate 500 merchants into its Global Merchant Network by the end of the year.

Sources:

  • "SNAZ Expands Wireless Merchant Network with Major Online Players." Business Wire. Sept 18, 2000.
  • IDC. Mobile Commerce: A Million-Merchant Market. 2000.