Snyder Communications Expands Market Penetration with CLI Pharma Acquisition

Strategic Insights -

Snyder Communications, Inc. has made a significant move in the pharmaceutical market by acquiring CLI Pharma S.A., a leading provider of outsourced pharmaceutical sales and marketing solutions in France. The acquisition, valued at $25 million, complements Snyder's recent purchase of Publimed Promotions and establishes the company as the leading provider of pharmaceutical contract sales and marketing services in France. This strategic move is part of Snyder's global expansion, leveraging its expertise in identifying high-value consumer segments and designing effective marketing programs to reach them.

Key Takeaways:

  • Snyder Communications has acquired CLI Pharma S.A., a leading provider of outsourced pharmaceutical sales and marketing solutions in France, for $25 million.
  • The acquisition complements Snyder's recent acquisition of Publimed Promotions and establishes the company as the leading provider of pharmaceutical contract sales and marketing services in France.
  • CLI Pharma was founded in 1984 and enjoys longstanding client relationships with many of the world's leading pharmaceutical manufacturers, including Astra Pharmaceuticals, Bayer, and Pfizer.
  • Snyder Communications will account for the transaction as a purchase, which is expected to be neutral to slightly accretive to 1998 and 1999 earnings per share.
  • The acquisition is expected to contribute to Snyder's global expansion, leveraging its expertise in outsourced marketing solutions for Fortune 500 size companies.
  • Snyder Communications has over 6,800 employees and representatives in offices throughout the United States, the United Kingdom, Ireland, Hungary, and France.

Statistics:

  • The acquisition value is $25 million.
  • CLI Pharma has a 14-year history, founded in 1984.
  • 1998 and 1999 earnings per share are expected to be neutral to slightly accretive.
  • Snyder Communications has over 6,800 employees and representatives globally.
  • The company operates in multiple countries, including the United States, France, the United Kingdom, Ireland, and Hungary.

Sources:

  • "Snyder Communications Expands Market Penetration." Business Wire, April 13, 1998.