Social Media Plays Crucial Role in Contemporary Healthcare, Facilitating Patient Participation and Communication Among Healthcare Workers

Strategic Insights -

Fresh data on Health and Medicine were presented in a new report, showcasing the significant impact of social media on contemporary healthcare. The research, conducted by Cyprus International University, examined the dimensions of social media and its effect on the productivity of healthcare workers in a Nigerian Tertiary Hospital. The study found that fear of missing out, information sharing, social influence, trust, and social media usage have a significant impact on the productivity of healthcare professionals. Moreover, the research concluded that social media platforms play a crucial role in facilitating patient participation and enabling communication among healthcare workers, as well as serving as a platform for medical awareness and advocacy.

Key Takeaways:

  • The study found that 91% of healthcare workers use social media, with 65% using it for health promotion purposes.
  • The research employed a partial least squares (PLS-SEM) approach to analyze the data and explore social media dimensions and productivity among healthcare workers.
  • The study found that fear of missing out, information sharing, social influence, trust, and social media usage have a significant impact on the productivity of healthcare professionals.
  • The research added to the growing academic research on the capabilities of social media within the circular economic systems aimed at advancing healthcare delivery in developing economies.
  • The study concluded that social media platforms play a crucial role in facilitating patient participation and enabling communication among healthcare workers.
  • The research provided a method for maximizing the use of social media within healthcare settings to foster enhanced healthcare outcomes, particularly productivity.

Statistics:

  • 91% of healthcare workers use social media.
  • 65% of healthcare workers use social media for health promotion purposes.
  • 344 medical workers were analyzed in the study.
  • The study found that fear of missing out, information sharing, social influence, trust, and social media usage have a significant impact on the productivity of healthcare professionals with a combined effect size of 0.85 (p < 0.001).

Sources:

  • Social Media Dimensions and Productivity Among Healthcare Workers: Evidence from a Nigerian Tertiary Hospital. Healthcare, 2025;13(15):1836. Healthcare can be contacted at: Mdpi, St Alban-Anlage 66, Ch-4052 Basel, Switzerland.
  • Cyprus International University. (2025). Social Media Dimensions and Productivity Among Healthcare Workers: Evidence from a Nigerian Tertiary Hospital.
  • NewsRx. New Health and Medicine Study Findings Have Been Reported by Researchers at Cyprus International University (Social Media Dimensions and Productivity Among Healthcare Workers: Evidence from a Nigerian Tertiary Hospital). Health & Medicine Week. August 29, 2025; p 3415.